Many niche publishers know what they want to write about, but they don’t know where to start their marketing strategy. One of the best ways to establish your book’s viability in the minds of your readers is by aligning yourself with the companies, charities, groups or clubs they trust. It’s a lot like the Oprah factor only on a more … [Read more...]
What You Need to Know About Publishing BEFORE Getting Involved
February 24, 2009 By Leave a Comment
Here at SPAWN, we’re getting more and more emails from brand new authors who have either already started making costly mistakes or who are on the verge of doing so. Is it the economy that is prompting people to suddenly bring their writing to the forefront in an attempt to supplement their dwindling incomes? Or, with so many layoffs and … [Read more...]
What are the realistic chances of a Memoir being successful?
February 24, 2009 By 2 Comments
I encounter this with authors all the time. It goes with the territory. It could be a truly remarkable memoir. It might contain experiences that can make people smile, cry and laugh as they read. But then again, he may not yet have gotten any meaningful feedback from people, or the feedback he has received may be designed to make him feel good and … [Read more...]
I heard that the new edition of your Publishing Basics is now available
February 24, 2009 By 2 Comments
I heard that the new edition of your Publishing Basics is now available - Yes, and as before, it is offered at no cost to any author who agrees to read it. The 1st Edition of Publishing Basics was published almost ten years ago. It is interesting to see how much has changed over the years. The one thing that has not changed, over the years, … [Read more...]
Publishing Industry – Change or be Damned?
February 24, 2009 By 1 Comment
Over the past month, there has been considerable debate about the current state and future of the publishing industry across the internet on writer’s forums and blogsites. Some of the discussion was sparked by Boris Kachka’s recent article in the New York Magazine. A lot of the criticism of Kachka’s article seems to centre on his … [Read more...]
8 Questions to Ask Yourself in a Recession
February 24, 2009 By Leave a Comment
1. What can I do for my existing customers to create greater value for them? Creating additional value builds customer loyalty. It is always important to have customer loyalty... especially during a recession. 2. Who can I refer to one of my existing customers or prospects? See #1 above. Helping customers creates loyalty. It also … [Read more...]
Did you read that New York Times article on self-publishing?
February 24, 2009 By 2 Comments
The sad state of journalism today is well reflected in the article. Yes, newspapers are dying and the main stream media has totally lost its way. More than 40 years ago, when I was attending classes at U.C. Berkeley (during the so-called "free speech movement"), I liked to get to the campus early, have a cup of coffee and look at a copy of the … [Read more...]
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