Comments on: The Slow Build Approach to Book Marketing http://www.publishingbasics.com/2008/11/14/the-slow-build-approach-to-book-marketing/ Fri, 03 Feb 2012 13:59:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: E. Ritz http://www.publishingbasics.com/2008/11/14/the-slow-build-approach-to-book-marketing/comment-page-1/#comment-39077 E. Ritz Tue, 30 Dec 2008 21:57:39 +0000 http://www.publishingbasics.com/?p=501#comment-39077 Love the article. I totally agree with Bob. I am just starting out in the publishing world and I am finding the slow build approach quite daunting. Is there a site or a book that lists the steps to take to market a book successfully. I am doing all the things listed in the article, but I am not sure if I am doing things correctly. I have read a quite a bit on the internet, but everything seems kinda vague. As much as I love making mistakes, I would love to have a better map to follow. E. Ritz Author/Publisher www.deansdiggers.com Design Revolutions Media, LLC Love the article. I totally agree with Bob. I am just starting out in the publishing world and I am finding the slow build approach quite daunting. Is there a site or a book that lists the steps to take to market a book successfully. I am doing all the things listed in the article, but I am not sure if I am doing things correctly. I have read a quite a bit on the internet, but everything seems kinda vague. As much as I love making mistakes, I would love to have a better map to follow.

E. Ritz
Author/Publisher
http://www.deansdiggers.com
Design Revolutions Media, LLC

]]> By: Janet White http://www.publishingbasics.com/2008/11/14/the-slow-build-approach-to-book-marketing/comment-page-1/#comment-37856 Janet White Tue, 09 Dec 2008 19:41:50 +0000 http://www.publishingbasics.com/?p=501#comment-37856 As a former business to business publicist and now author of the world's first manual to using the Law of Attraction ("The Secret") to getting the job you want, all I can say to your post is "Hallelujah! Someone else gets it!" Traditional book marketing is focused on the "splash" method of publicity simply because it is geared towards the traditional book publishing mechanism: you gotta drive sales because if the books don't sell, the book stores send 'em back. But since self-published authors like me do most of their sales outside of bookstores, the "drip" method of slowly building a following is much more effective if you want long term success. It's true for books and businesses as well. Janet White Secrets of the Hidden Job Market: Change Your Thinking to Get the Job of Your Dreams www.jobmarketsecrets.com As a former business to business publicist and now author of the world’s first manual to using the Law of Attraction (“The Secret”) to getting the job you want, all I can say to your post is “Hallelujah! Someone else gets it!”

Traditional book marketing is focused on the “splash” method of publicity simply because it is geared towards the traditional book publishing mechanism: you gotta drive sales because if the books don’t sell, the book stores send ‘em back.

But since self-published authors like me do most of their sales outside of bookstores, the “drip” method of slowly building a following is much more effective if you want long term success. It’s true for books and businesses as well.

Janet White
Secrets of the Hidden Job Market: Change Your Thinking to Get the Job of Your Dreams
http://www.jobmarketsecrets.com

]]> By: Mike Shreve http://www.publishingbasics.com/2008/11/14/the-slow-build-approach-to-book-marketing/comment-page-1/#comment-37474 Mike Shreve Fri, 28 Nov 2008 00:47:04 +0000 http://www.publishingbasics.com/?p=501#comment-37474 I tried to download your book "How to create a book buzz online" and got partially throught the process. You may have already charged my credit card but I did not get through the files. Please contact me at 423-991-6862. I tried to download your book “How to create a book buzz online” and got partially throught the process. You may have already charged my credit card but I did not get through the files. Please contact me at 423-991-6862.

]]> By: D.K. Causey http://www.publishingbasics.com/2008/11/14/the-slow-build-approach-to-book-marketing/comment-page-1/#comment-36948 D.K. Causey Tue, 18 Nov 2008 16:01:16 +0000 http://www.publishingbasics.com/?p=501#comment-36948 Good article Bob... I would add that in these times the author must view him or herself as a promoter and that the blogs and internet communities are an important--but maybe not quite as much as good old-fashioned pressing the flesh... I'm not talking about going door-to-door, rather using the same creativity that produced the book as means to market it... In my case, I take Taxman to Starbucks coffee houses where I buy a ten dollar Starbucks card in exchange for a chance to do booksignings... At the book signings I encourage buyers to go the website and write a review (taxmanthenovel.com), explaining that we give away a couple of Starbucks cards in random drawings of those who have written reviews... These events only sell about a dozen copies of the book, but the buzz potential of those reviews is huge... D.K. Causey Author Taxman Good article Bob… I would add that in these times the author must view him or herself as a promoter and that the blogs and internet communities are an important–but maybe not quite as much as good old-fashioned pressing the flesh… I’m not talking about going door-to-door, rather using the same creativity that produced the book as means to market it…

In my case, I take Taxman to Starbucks coffee houses where I buy a ten dollar Starbucks card in exchange for a chance to do booksignings… At the book signings I encourage buyers to go the website and write a review (taxmanthenovel.com), explaining that we give away a couple of Starbucks cards in random drawings of those who have written reviews… These events only sell about a dozen copies of the book, but the buzz potential of those reviews is huge…

D.K. Causey
Author
Taxman

]]> By: Elaine Williams http://www.publishingbasics.com/2008/11/14/the-slow-build-approach-to-book-marketing/comment-page-1/#comment-36929 Elaine Williams Tue, 18 Nov 2008 02:10:56 +0000 http://www.publishingbasics.com/?p=501#comment-36929 Great article. I've been working on this approach. I started blogging in January 2008, and at the time I didn't know what facebook or social networking was on the internet. Now, after writing almost 50 articles on loss and grief, syndicating the articles and placing them on the top article sites, my articles are showing up everywhere. I've been asked to contribute to ezines and regular publications. It's been a slow process, but it's garnered an interview in US News and World Report and almost a dozen radio interviews. In January, if you googled my name, there was nothing. Now, you can still find my name on the 8th page of a google search. Great article. I’ve been working on this approach. I started blogging in January 2008, and at the time I didn’t know what facebook or social networking was on the internet. Now, after writing almost 50 articles on loss and grief, syndicating the articles and placing them on the top article sites, my articles are showing up everywhere. I’ve been asked to contribute to ezines and regular publications. It’s been a slow process, but it’s garnered an interview in US News and World Report and almost a dozen radio interviews. In January, if you googled my name, there was nothing. Now, you can still find my name on the 8th page of a google search.

]]> By: Walt Shiel http://www.publishingbasics.com/2008/11/14/the-slow-build-approach-to-book-marketing/comment-page-1/#comment-36757 Walt Shiel Sun, 16 Nov 2008 19:48:03 +0000 http://www.publishingbasics.com/?p=501#comment-36757 I agree 100%, Bob. I usually try to refocus people from aiming for that big "flash in the pan" approach to one involving endurance, believing wholeheartedly that self- and micro-publishers make money by continuing to promote what the NYC Big Seven would call their backlists than by putting all their efforts on trying to make one book into an "instant" success. In fact, I blogged about it last year under the heading <a href="http://waltshiel.com/2007/05/17/flash-in-the-pan-or-endurance/" rel="nofollow">Flash in the Pan or Endurance?</a>. It's not always easy to persuade people to go for the long, slow, steady approach, however. Walt Shiel Publisher Slipdown Mountain Publications LLC I agree 100%, Bob.

I usually try to refocus people from aiming for that big “flash in the pan” approach to one involving endurance, believing wholeheartedly that self- and micro-publishers make money by continuing to promote what the NYC Big Seven would call their backlists than by putting all their efforts on trying to make one book into an “instant” success.

In fact, I blogged about it last year under the heading Flash in the Pan or Endurance?.

It’s not always easy to persuade people to go for the long, slow, steady approach, however.

Walt Shiel
Publisher
Slipdown Mountain Publications LLC

]]> By: Bookmarketing Noob http://www.publishingbasics.com/2008/11/14/the-slow-build-approach-to-book-marketing/comment-page-1/#comment-36619 Bookmarketing Noob Sat, 15 Nov 2008 14:09:44 +0000 http://www.publishingbasics.com/?p=501#comment-36619 Good article. This is the approach I have been using, just trying to do a little marketing every day. I don't want to stop writing, so this balanced approach seems to fit me and my abilities the best. Good to know others find it appropriate as well. Good article. This is the approach I have been using, just trying to do a little marketing every day. I don’t want to stop writing, so this balanced approach seems to fit me and my abilities the best. Good to know others find it appropriate as well.

]]>