What is the difference between a $149 cover design and one that costs $1500? The easy answer, of course, is $1351.  This is one of the most debated topics in many of the online news groups, although it’s mostly debated between designers who charge the $1500 price or more as justification for their pricing. In [...]

Is this the year that you’ll finally hold your finished book in your hands? It’s an exciting thought, isn’t it? A wonderful dream. But wait! It’s not going to happen unless you make it happen. So, what steps are you taking toward this goal?
For many, the hardest part of the publishing process is finding and [...]

Can someone explain to me how POD and subsidy publishing works? POD is Print On Demand. It is a technology. It produces commercially acceptable work. It is used, thorough a few digital printers for a true one-order=one- book system with distribution through wholesale databases and online retail stores. Any publisher can use one of these [...]

You can’t open a newspaper or turn on the television these days without hearing about the economy, the market, bankruptcy and recession. It’s a scary, depressing time filled with doom and gloom. What’s happening with the economy? What will happen with your sales? With your business? With your job? Will you survive?
Let’s face facts: We [...]

The marketplace for the armed services is made up of about 2.2 million active duty personnel and dependents, almost 1 million civilians working for the Department of Defense and almost 2,000,000 retired service people. Selling to these people becomes an easier task if you further segment the military market into its two unique segments: the [...]

Print on demand (POD) is a viable option, especially for a writer trying to promote his literary work to various agents and publishers in the book industry.  In addition, POD is useful if only a limited number of books are required to serve its intended purpose.  Other instances in which using a POD company makes [...]

Every author and publisher wants to make a big splash. Especially with the “launch” of a new book. Note the use of the word “launch” — it’s not called a book trot or a book flutter, or even a book sashay. It’s a LAUNCH! So macho. So full of vim and vigor — and testosterone.
There’s [...]