The situation our country finds itself in and how it affects self-publishers reminds me of the story of the Three Little Pigs. The “get it done quick and easy” authors who use vanity presses or subsidy presses, like Author House or IUniverse, may now find themselves in straw or wood houses with the wolf at [...]

The International Association of Writers (www.AssociationofWriters.com) is a membership organization—and a model for how you can create an association around a book to extend your publicity efforts.  Launching an organization such as the IAW can be a perfect way to get attention—from both the public and the media.   Here’s how to do it:
Have a good [...]

What separates the people who are amazingly successful from those who struggle? Why is one person able to start a business or begin a new job in sales and succeed, while others with similar qualifications and abilities fail?
More and more I’ve come to realize that what makes the difference between those who succeed and those [...]

A carpenter knows that the right tool applied in the proper situation gets the job done most effectively. Similarly, you should use the correct marketing tools when building a successful promotional campaign.
The Promotion Mix
Promotion is one of the most important functions of marketing. It makes people aware that your books exists, and makes them understand [...]

When I ventured into the publishing world like an eager puppy in 2003, agents and editors asked me the same old tired question: “What’s your platform?” As one agent told me, “You need to have an audience of thousands that want to buy your book.”
Because the publishing industry, like so many others, cannot afford to [...]

MySpace.com has taken social networking by storm. Of those who are on the internet, statistics reports approximately 64% of the internet population visits MySpace.
Without a doubt MySpace.com is the granddaddy of social networking, also known as Web2.0. Even with rivals such as a Facebook.com close behind, it’s MySpace that everyone is quick to ask, “Are [...]

Taking your manuscript to the next level can seem perplexing especially with so many costs involved.  From peer editing and research to purchasing an ISBN number, there are various costs associated with printing that many authors cannot afford. As a result, their noteworthy publications remain on the shelves in their living rooms and bedrooms. Perhaps [...]