Comments on: Reviewing Your Ethics http://www.publishingbasics.com/2008/08/25/reviewing-your-ethics/ Fri, 03 Feb 2012 13:59:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Shel Horowitz http://www.publishingbasics.com/2008/08/25/reviewing-your-ethics/comment-page-1/#comment-33371 Shel Horowitz Mon, 01 Sep 2008 00:25:32 +0000 http://www.publishingbasics.com/?p=456#comment-33371 Bravo. As a copywriter and marketing consultant to authors, I get asked to blurb a lot of books. I insist on seeing the whole book, and I've turned some people down when it was warranted. Also, I will *never* charge to write a blurb--because that gets murky too. I've written an entire award-winning book on ethics in marketing, BTW: Principled Profit: Marketing That Puts People First, and was able to get multiple legitimate reviews as well as over 80 endorsements, a couple of corporate sales, and two foreign-rights sales. In other words, you don't need to stoop to chicanery to get a book noticed, even a self-published book. But as you show by example, peter, you *do* have to write a great and useful book. :-) Bravo. As a copywriter and marketing consultant to authors, I get asked to blurb a lot of books. I insist on seeing the whole book, and I’ve turned some people down when it was warranted.

Also, I will *never* charge to write a blurb–because that gets murky too.

I’ve written an entire award-winning book on ethics in marketing, BTW: Principled Profit: Marketing That Puts People First, and was able to get multiple legitimate reviews as well as over 80 endorsements, a couple of corporate sales, and two foreign-rights sales. In other words, you don’t need to stoop to chicanery to get a book noticed, even a self-published book. But as you show by example, peter, you *do* have to write a great and useful book. :-)

]]> By: Peter Bowerman http://www.publishingbasics.com/2008/08/25/reviewing-your-ethics/comment-page-1/#comment-33228 Peter Bowerman Wed, 27 Aug 2008 14:35:15 +0000 http://www.publishingbasics.com/?p=456#comment-33228 Thanks Jeffrey and Patrick, Glad you enjoyed. Don't know about you, but I just get so weary of the hype spun by so many authors who use these practices. In a sense, it's simply the lazy way out. Since they couldn't be bothered to do the hard work of writing write a book that's really good, they try to achieve that "really-good-book" caliber through a brief blitz. Rarely works in the long run. I wish you both the best with your books! PB Thanks Jeffrey and Patrick,

Glad you enjoyed. Don’t know about you, but I just get so weary of the hype spun by so many authors who use these practices. In a sense, it’s simply the lazy way out. Since they couldn’t be bothered to do the hard work of writing write a book that’s really good, they try to achieve that “really-good-book” caliber through a brief blitz. Rarely works in the long run.

I wish you both the best with your books!

PB

]]> By: Patrick Hafner http://www.publishingbasics.com/2008/08/25/reviewing-your-ethics/comment-page-1/#comment-33211 Patrick Hafner Wed, 27 Aug 2008 01:33:17 +0000 http://www.publishingbasics.com/?p=456#comment-33211 A nice rundown on the comparison between legitimate reviews resulting from doing plenty of legwork & making contacts, vs. that percentage of "authors" trying to game the system. Writing and publishing aren't get-rich-quick schemes. What's more, I have a hunch readers can tell the difference between unique, genuine reviews and phony fluff. Good article, Peter. Patrick Hafner Author of "Injury Afoot: 30 Things You Can Do to Relieve Heel Pain and Speed Healing of Plantar Fasciitis" www.injuryafoot.com A nice rundown on the comparison between legitimate reviews resulting from doing plenty of legwork & making contacts, vs. that percentage of “authors” trying to game the system. Writing and publishing aren’t get-rich-quick schemes. What’s more, I have a hunch readers can tell the difference between unique, genuine reviews and phony fluff.

Good article, Peter.

Patrick Hafner
Author of “Injury Afoot: 30 Things You Can Do to Relieve Heel Pain and Speed Healing of Plantar Fasciitis”
http://www.injuryafoot.com

]]> By: Jeffrey Dreisbach http://www.publishingbasics.com/2008/08/25/reviewing-your-ethics/comment-page-1/#comment-33182 Jeffrey Dreisbach Tue, 26 Aug 2008 18:27:48 +0000 http://www.publishingbasics.com/?p=456#comment-33182 Thank you for your frank, valuable essay on ethics. As a newly self published author, you helped remind me why I wanted to do this in the first place. Thanks, Jeffrey Dreisbach "Conversation Pieces out of the Woods" Thank you for your frank, valuable essay on ethics. As a newly self published author, you helped remind me why I wanted to do this in the first place.
Thanks,
Jeffrey Dreisbach
“Conversation Pieces out of the Woods”

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