Sanyika Boyce

Get Your Book Noticed with Television Publicity

by Sanyika Boyce ~ August 25th, 2008. Filed under: Publishing Basics.

Are you getting the exposure and recognition YOU deserve as an expert and Author?
TV publicity is a powerful way for you to grab the attention of the media and get free exposure for your book to attract more clients and build your business.
As a financial expert and author of several books on personal finance, I regularly harness the power of TV publicity to build creditability of my “Financial Fitness Coach” brand and add value by showing individuals looking for real and relevant money tips how my books can help them make smart money moves.
Recognition. Acknowledgment. Exposure. Validation. Creditability.
These are just a few of the benefits of harnessing the power of TV publicity and most certainly outcomes that YOU deserve to receive as an Author from your peers, future readers and the media.
One of my favorite books is, “Think and Rich” by Napoleon Hill, to quote from the classic book,
“As knowledge is acquired it must be organized and put to use, for a definite purpose, through practical plans.”
As an Author you have researched, organized and written your book with the definite purpose of sharing it with others.
Your book is a tangible way for you to be confirmed, affirmed and get noticed as someone who “knows your stuff?”
Harnessing the power of TV publicity for your book allows you to gain the competitive advantage and achieve expert status in your industry.
As an Author the media can help get the word out to new readers of your books and connect people with your information they need to move their lives forward powerfully.
Not only have you written the book that makes you an expert but chances are your business is multi-dimensional and you can harness the power of TV publicity to get exposure in other ways also.
If you’re a coach you already consult with clients one-on-one to help them discover their full potential to move their businesses and lives to the next level, TV publicity will allow you to coach thousands - possibly even millions of viewers. All of whom are potential clients that you have never gotten the chance to be introduced to otherwise.
Being a speaker allows you touch audiences in profound ways with your message and inspire hope and possibility. Being on TV is a tremendous platform for you to showcase your talent and get valuable footage for your speakers demo.
Successful entrepreneurs can use media exposure to communicate to potential customers that their business exists to provide services and solutions to make their lives run smoother.

If you are practicing Professional, the years of educational experience and training you’ve acquired qualify you to solve problems and get results for your clients. TV publicity allows you to communicate how and why you are the professional of choice in a crowded marketplace.
The bottom line is this, with all the insight, information and expertise that you possess, others need to know WHAT you know.
But more importantly they need to know WHO you are, and HOW you can help them.
You’re not “just” an Author and business owner. You’re a marketer of your solutions and services. It is your responsibility to let others know that you have the information they seek, the solutions they want and the services they need.
Advertising is one aspect of marketing that every Author should actively use, however adding TV publicity to your overall marketing strategy and leveraging of the power of the media to GET NOTICED is an even more effective, and cost effective way to attract potential clients, make more book sales and gain respect in your industry.
Harnessing the power of TV publicity will allow you to impact and reach a whole new audience with your message. Your book deserves to get noticed. Let TV Publicity help you get the work out.
About the Author:
Sanyika Calloway Boyce is an International Speaker, author, and frequent TV guest expert. She has developed an easy to follow 5 step processes for getting booked on TV talk shows and news programs repeatedly. To discover how to get millions of dollars in television publicity and tons of media exposure make sure you visit Sanyika’s site at www.tvpublicitysecrets.com

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2 Responses to Get Your Book Noticed with Television Publicity

  1. Dana Cole
    August 26th, 2008 at 5:53 pm

    This article doesn’t deliver what it says it will- you have to go to her web site for that, so this might be a bit disappointing for some of our self-publishers. And as far as I know, Napolean Hill’s book is not “Think and Rich”, but “Think and Grow Rich”.

  2. Debi Irene Wahl
    August 26th, 2008 at 8:31 pm

    I’ve been the owner of a traveling theater company for years and have taken care of my own marketing since the beginning so moving into marketing my book was not as difficult for me as those who have not had marketing experience. Go with the free or small fee venues! http://www.artistfirst.com is an internet radio station that will set you up in an over the phone interview. I shared the info with my publisher and he has sent all his authors to this venue. You can do a free interview or do the $75 interview as I did. After the interview, download the entire interview, almost 50 minutes long, place on mp3 and your website or download to a cd if you prefer. Tony Kay, the interviewer, does his homework on your book. He was a delight and I would suggest this as a cheaper venue to get yourself air time. You will stay on the show’s archives for a long time. Frankly, radio internet is fast becoming the new “radio” and you can hear it all over the world by turning on your computer. Good luck, Debi Irene Wahl

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