Are you getting the exposure and recognition YOU deserve as an expert and Author? TV publicity is a powerful way for you to grab the attention of the media and get free exposure for your book to attract more clients and build your business. As a financial expert and author of several books on personal finance, I regularly harness the power of TV … [Read more...]

Is there any publishing award which rewards sales? Every publishing seminar I give starts with the same line, “Writing is a love, and Publishing is a business”. The “business” of publishing is to sell books. Yet, that simple fact is rarely recognized. There are dozens of so called literary awards available to the independent publisher, who … [Read more...]

Let’s Step Back and Get Some Perspective. Whose perspective shall we get? As readers we naturally get the perspective the writer has given us at any given moment within the text. When I read, I hope the writer has given some deliberate thought to the lens through which I receive the story or information. As an editor, I find that writers … [Read more...]

AND YOU SEE THIS PROMOTION WHERE YOU CAN PRINT YOUR BOOK ONE-BY-ONE FOR "NO SET-UP FEE"  I have news for you. BIG, SUPRISING NEWS FOR YOU. Just because you can print 5, 10 or 50 books overnight does not mean you will make it into THE NEW YORK TIMES, ABC WORLD NEWS, or TIME MAGAZINE. Just because your book will be available on AMAZON, or on … [Read more...]

Got an email recently from a college fraternity brother of mine that read, in part: I have a small favor to ask, A good friend of mine, ____, has written a book, and Amazon is currently running a contest to determine the winner in this category. It would really help him out if you could go over to Amazon and write a good review of the book … [Read more...]

A proverb tells us that a journey of a thousand miles begins with one step. But what if that step is in the wrong direction? The traveler would waste unnecessary time, energy and money going the wrong way. For lack of knowing that first step, some independent publishers ignore the path of non-traditional selling. The question, “Where can I sell … [Read more...]

If you’ll just take a moment to lie aside some of your stereotypes and many of the myths you have grown up believing, I can proceed with providing you with a source of untapped potential that can propel your book sales to a whole new level. If you think about it the primary purpose of marketing is to promote (sell) your product or service. It … [Read more...]