Non-traditional marketing is the process of writing quality content in response to an identified need, publishing it in the form desired by the reader and then selling it to people in defined groups of prospective customers. Doing this is not dramatically different from what you are probably doing now; it simply requires a change in … [Read more...]

The publishing question I am most-often asked is, “How do I publicize my novel?”  Publicizing a novel is not much more difficult than publicizing nonfiction.  Try these methods of novel publicity to get started (for more tips, see www.PublishingGame.com/novelreport.htm) Put nonfiction hooks in your novel The reason most authors find … [Read more...]

This is a sad story. Sad but true. It was a real conversation, ostensibly a sales conversation. This sales conversation, and many others just like it, are happening all over the world. I recount this sad sales conversation here in hope that we may all learn from it: I Just Called to See How Things are Going By Wendy Weiss, The Queen of … [Read more...]