Average bookstore shelf life these days is just four months, unless you publicize your book avidly. So this month, in no particular order, a list of 19 ways to publicize your book:

• Create a holiday around the book’s theme or title. (See www.chases.com)
• Create a contest that ties in to the book.
• Email all your friends. All of them.
• Write syndicated articles on your topic and submit them to online article banks.
• Just start sending articles on your topic to other websites in your niche.
• Try sending some of those articles to your local newspaper.
• Join an online social networking group, such as Facebook, and get involved in posting to a group.
• Better yet, start a social networking group based on the topic of your book—for an example, see my Writing and Publishing group at www.PublishingGame.com/specialreports.htm for some examples)
• Create a national or international association (see publishinggame.com/art_createnationalassn.htm)
• Interest a Publishers Weekly local writer in your book
• Get active in Twitter (twitter.com) or add some social bookmarking links to your website
• Start soliciting speaking gigs related to your book.
• Wear a button that announces your book.
• Investigate and actively work Profnet (www.Profnet.com)
• Join my Expertizing Publicity Forum, and pitch your book to a different high-profile journalist every week for five months, with feedback guaranteed (see www.Expertizing.com/forum.htm)
• For more tips like this on how to publicize your book, see our special report at PublishingGame.com (www.PublishingGame.com) and Expertizing.com (www.Expertizing.com) and the author of the books, The Publishing Game: Find an Agent in 30 Days, The Publishing Game: Bestseller in 30 Days, and The Publishing Game: Publish a Book in 30 Days as well as several other award-winning books. She also runs The Expertizing® Publicity Forum where you can pitch your book or business directly to journalists; more information at www.Expertizing.com/forum.htm. Sign up for her complimentary newsletter at www.PublishingGame.com/signup.htm

  Last 5 posts by Fern Reiss

  • Publicize Your Novel - April 17th, 2008
  • Publicize Via Social Networks - February 11th, 2008
  • Get More Publicity For Your Book and Business - December 5th, 2007
  • Sell More Books to Libraries - October 22nd, 2007
  • How to Publicize Your Children’s Book - September 20th, 2007
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