What do you think about Author House buying IUniverse? - At my age I find that there are very few surprises in life but I find myself still scratching my head with this one as well as several other developments in the self-publishing world. This, of course, includes the follow-up on my publishing adventure with Amazon’s new publishing service, … [Read more...]

How do you publicize a children’s book? Many authors of children’s books don’t spend much time trying—but publicizing a children’s book can be easier than publicizing an adult novel. Here’s how to get started: Offer a fan club Initiate a fan club based on your children’s book. Do monthly or quarterly mailings of … [Read more...]

Do you need a high-powered copy editor, or could your 10th-grade teacher do the job just as well? At the end of the day, it all comes down to one thing—your goals and your writing ability. If you are a decent writer, and you simply want to publish a book without embarrassment, then it is possible that the average 10th-grade English teacher will … [Read more...]

Direct mail has been given a bad reputation because of overuse and poorly designed mailing pieces. Unfortunately, people perceive all direct mail as junk mail, and its Internet equivalent as spam. In reality, direct mail is a targeted marketing weapon that that can help you sell more books, test new titles, generate sales leads or … [Read more...]

Marketing plans are great guides for business owners. And a book marketing plan is the specific tool you will use to find and create places to sell your book(s). Consider these six areas when developing your marketing plan. The Audience: Who did I write this book for? Make sure you narrow your focus and target specific groups. Try to … [Read more...]

If you’re an author, you know how important it is to publicize your book. You’ve told everyone you know about it. You sent notices to your entire mailing list. You’ve submitted announcements to your online groups and forums as well as appropriate newsletters. And you’ve solicited a few online book reviews. Now you’d like to … [Read more...]

You don't have to pay big money for a "Millionaire" seminar. You don't have to inch along with old-style marketing that takes too much time and money. You don't have to tell and sell. You don't have to spend big dollars for pay-per-click or Google ads. You simply need to write articles (some call them white papers) and post them on your site, … [Read more...]