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	<title>Comments on: How many books can I expect to sell at Book Expo?</title>
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	<link>http://www.publishingbasics.com/2007/05/08/how-many-books-can-i-expect-to-sell-at-book-expo/</link>
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		<title>By: Paul Krupin</title>
		<link>http://www.publishingbasics.com/2007/05/08/how-many-books-can-i-expect-to-sell-at-book-expo/comment-page-1/#comment-8980</link>
		<dc:creator>Paul Krupin</dc:creator>
		<pubDate>Fri, 11 May 2007 15:42:51 +0000</pubDate>
		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=191#comment-8980</guid>
		<description>Great article.  I&#039;d really like to emphasize that book sales at the BEA can happen, but that you can&#039;t and shouldn&#039;t count on it.  It is not likely to be a real breakeven ROI for many self published authors unless you act on what you learn when you aree there. .

The real reasons to be there are to 1. be seen by everyone that matters to you 2. learn what everyone that matters to you is doing and 3. meet people and introduce yourself to people that matter to you 4. make an action plan based on what you learn, identify why you will contact them after the show is over, and what you really hope to accomplish once you do then contact them.  

I&#039;ve always found that the BEA is a memorable experience not just for sales but for the people you get to be with and the knowledge and ideas that will come your way.  This is where the opportunities truly exist from the BEA.

Whether you have a booth or not, take notes, and capture the ideas that occur to you fleetingly, so that you can act on them later.</description>
		<content:encoded><![CDATA[<p>Great article.  I&#8217;d really like to emphasize that book sales at the BEA can happen, but that you can&#8217;t and shouldn&#8217;t count on it.  It is not likely to be a real breakeven ROI for many self published authors unless you act on what you learn when you aree there. .</p>
<p>The real reasons to be there are to 1. be seen by everyone that matters to you 2. learn what everyone that matters to you is doing and 3. meet people and introduce yourself to people that matter to you 4. make an action plan based on what you learn, identify why you will contact them after the show is over, and what you really hope to accomplish once you do then contact them.  </p>
<p>I&#8217;ve always found that the BEA is a memorable experience not just for sales but for the people you get to be with and the knowledge and ideas that will come your way.  This is where the opportunities truly exist from the BEA.</p>
<p>Whether you have a booth or not, take notes, and capture the ideas that occur to you fleetingly, so that you can act on them later.</p>
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		<title>By: J Richard Watkins</title>
		<link>http://www.publishingbasics.com/2007/05/08/how-many-books-can-i-expect-to-sell-at-book-expo/comment-page-1/#comment-8979</link>
		<dc:creator>J Richard Watkins</dc:creator>
		<pubDate>Fri, 11 May 2007 15:33:51 +0000</pubDate>
		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=191#comment-8979</guid>
		<description>I WILL ALSO BE IN NEW YORK FOR THE BEA AND WILL STOP BY TO HELLO. THIS WILL BE MY FIRST TIME AT A BEA AND THIS IS MY FIRST BOOK AND I AM LOOKING FORWARD TO IT.
I HAVE BEEN SIGNING MY BOOK EVERYPLACE AND ANYWHERE FOR THE LAST SIX MONTHS AND HAVE SOLD 1800 BOOKS SND COUNTING, I REALLY ENJOY MEETING WITH FELLOW VETERANS AS WELL AS SO MANY PEOPLE WHO JUST WANT TO REALLY KNOW WHAT COMBAT WAS LIKE IN VIETNAM.

J Richard Watkins
Author/ Vietnam Combat Veteran
VIETNAM:NO REGRETS
\&quot;One Soldier\&#039;s Tour of Duty\&quot;

 Stop by and say hi at Booth 1702.  We have a few combat Vets who will be exhibiting.

Ron</description>
		<content:encoded><![CDATA[<p>I WILL ALSO BE IN NEW YORK FOR THE BEA AND WILL STOP BY TO HELLO. THIS WILL BE MY FIRST TIME AT A BEA AND THIS IS MY FIRST BOOK AND I AM LOOKING FORWARD TO IT.<br />
I HAVE BEEN SIGNING MY BOOK EVERYPLACE AND ANYWHERE FOR THE LAST SIX MONTHS AND HAVE SOLD 1800 BOOKS SND COUNTING, I REALLY ENJOY MEETING WITH FELLOW VETERANS AS WELL AS SO MANY PEOPLE WHO JUST WANT TO REALLY KNOW WHAT COMBAT WAS LIKE IN VIETNAM.</p>
<p>J Richard Watkins<br />
Author/ Vietnam Combat Veteran<br />
VIETNAM:NO REGRETS<br />
\&#8221;One Soldier\&#8217;s Tour of Duty\&#8221;</p>
<p> Stop by and say hi at Booth 1702.  We have a few combat Vets who will be exhibiting.</p>
<p>Ron</p>
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		<title>By: Victoria Sutherland</title>
		<link>http://www.publishingbasics.com/2007/05/08/how-many-books-can-i-expect-to-sell-at-book-expo/comment-page-1/#comment-8868</link>
		<dc:creator>Victoria Sutherland</dc:creator>
		<pubDate>Thu, 10 May 2007 19:07:57 +0000</pubDate>
		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=191#comment-8868</guid>
		<description>Ron,

excellent article. we recommend many of our new clients to your site and this is one of the reasons why. thanks!

will you have a break at the show with your co-op space being covered by authors? we&#039;d like to invite you to come speak at the Independent Publishers Lounge sponsored by ForeWord and the New York Center for Independent Publishing. we have mini-seminars happening all day and you would be very inspirational. booth 1647+ anchoring the premium small press area will host the editors of the magazine and info about the center, plus, we will be serving lounge-like refreshments and using as a home base for our LIVE @ Second Stage programming featuring independent presses from across the country. complete details at our site. give me a buzz if you are interested in giving a presentation at  the expanded lounge atmosphere.

warmly,

victoria</description>
		<content:encoded><![CDATA[<p>Ron,</p>
<p>excellent article. we recommend many of our new clients to your site and this is one of the reasons why. thanks!</p>
<p>will you have a break at the show with your co-op space being covered by authors? we&#8217;d like to invite you to come speak at the Independent Publishers Lounge sponsored by ForeWord and the New York Center for Independent Publishing. we have mini-seminars happening all day and you would be very inspirational. booth 1647+ anchoring the premium small press area will host the editors of the magazine and info about the center, plus, we will be serving lounge-like refreshments and using as a home base for our LIVE @ Second Stage programming featuring independent presses from across the country. complete details at our site. give me a buzz if you are interested in giving a presentation at  the expanded lounge atmosphere.</p>
<p>warmly,</p>
<p>victoria</p>
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		<title>By: Jennifer Joseph</title>
		<link>http://www.publishingbasics.com/2007/05/08/how-many-books-can-i-expect-to-sell-at-book-expo/comment-page-1/#comment-8713</link>
		<dc:creator>Jennifer Joseph</dc:creator>
		<pubDate>Thu, 10 May 2007 02:07:22 +0000</pubDate>
		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=191#comment-8713</guid>
		<description>Hi Ron -

There&#039;s great programming this year for indie publishers at BEA this year! Here&#039;s a link  to the &lt;a href=&quot;http://tinyurl.com/ys86c5&quot; rel=&quot;nofollow&quot;&gt;BEA page&lt;/a&gt; where everything&#039;s listed.

I&#039;ll be on a panel on Friday at 2pm which should be quite lively:  
&quot;The Future of Indie Publishing&quot;                                                                   Cutting-edge independent publishers reflect on the state of indie publishing, and discuss their predictions for the future.  Panelists will include: Johnny Temple of Akashic Books, Jennifer Joseph of Manic D Press, Valerie Merians of Melville House and Richard Nash of Soft Skull Press. The moderator will be Sarah Nelson, Editor in Chief of Publishers Weekly, (tbc)

Come by the Manic D Press booth (#2433) and say Hi!

best

Jennifer J.</description>
		<content:encoded><![CDATA[<p>Hi Ron -</p>
<p>There&#8217;s great programming this year for indie publishers at BEA this year! Here&#8217;s a link  to the <a href="http://tinyurl.com/ys86c5" rel="nofollow">BEA page</a> where everything&#8217;s listed.</p>
<p>I&#8217;ll be on a panel on Friday at 2pm which should be quite lively:<br />
&#8220;The Future of Indie Publishing&#8221;                                                                   Cutting-edge independent publishers reflect on the state of indie publishing, and discuss their predictions for the future.  Panelists will include: Johnny Temple of Akashic Books, Jennifer Joseph of Manic D Press, Valerie Merians of Melville House and Richard Nash of Soft Skull Press. The moderator will be Sarah Nelson, Editor in Chief of Publishers Weekly, (tbc)</p>
<p>Come by the Manic D Press booth (#2433) and say Hi!</p>
<p>best</p>
<p>Jennifer J.</p>
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		<title>By: Kip Cosson</title>
		<link>http://www.publishingbasics.com/2007/05/08/how-many-books-can-i-expect-to-sell-at-book-expo/comment-page-1/#comment-8659</link>
		<dc:creator>Kip Cosson</dc:creator>
		<pubDate>Wed, 09 May 2007 14:15:17 +0000</pubDate>
		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=191#comment-8659</guid>
		<description>Ron,
I think your idea of offering your customers shelf space at no cost and in addition giving the author a place to call home during the show is great!!
Many authors/illustrators like myself only have one book
and to put out the expensive cost to have a booth at the show is not worth it It would be like me trying to sell one design on a tee shirt, you need a collection or group to make it worth doing.
I think your co-op booth sharing is a brilliant idea!!
With the shelf space for your customers, how will it work if someone is interested in selling the book? Will you be taking store orders, or handing out information?
Thanks,
Kip Cosson
&lt;a href=\&quot;http://www.kipkids.com/\&quot; rel=&quot;nofollow&quot;&gt;www.KipKids.com&lt;/a&gt;

 

If a store wants to order, we won\&#039;t be turning them away. 

Ron</description>
		<content:encoded><![CDATA[<p>Ron,<br />
I think your idea of offering your customers shelf space at no cost and in addition giving the author a place to call home during the show is great!!<br />
Many authors/illustrators like myself only have one book<br />
and to put out the expensive cost to have a booth at the show is not worth it It would be like me trying to sell one design on a tee shirt, you need a collection or group to make it worth doing.<br />
I think your co-op booth sharing is a brilliant idea!!<br />
With the shelf space for your customers, how will it work if someone is interested in selling the book? Will you be taking store orders, or handing out information?<br />
Thanks,<br />
Kip Cosson<br />
<a href=\"http://www.kipkids.com/\" rel="nofollow">http://www.KipKids.com</a></p>
<p> </p>
<p>If a store wants to order, we won\&#8217;t be turning them away. </p>
<p>Ron</p>
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		<title>By: Larry Arrowood</title>
		<link>http://www.publishingbasics.com/2007/05/08/how-many-books-can-i-expect-to-sell-at-book-expo/comment-page-1/#comment-8592</link>
		<dc:creator>Larry Arrowood</dc:creator>
		<pubDate>Wed, 09 May 2007 02:40:52 +0000</pubDate>
		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=191#comment-8592</guid>
		<description>Ron,

Thanks for the commentary on BEA.  My book, Bloodroot, will be there somewhere tucked away in isle???  If you have a few hours to spare, out of curiosity and the challenge of doing the impossible, why not try and find it.  I would like to meet you someday for I enjoy your articles...and sense of humor. 

Larry Arrowood, author of Bloodroot</description>
		<content:encoded><![CDATA[<p>Ron,</p>
<p>Thanks for the commentary on BEA.  My book, Bloodroot, will be there somewhere tucked away in isle???  If you have a few hours to spare, out of curiosity and the challenge of doing the impossible, why not try and find it.  I would like to meet you someday for I enjoy your articles&#8230;and sense of humor. </p>
<p>Larry Arrowood, author of Bloodroot</p>
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		<title>By: Dr. Robert Caires Esq.</title>
		<link>http://www.publishingbasics.com/2007/05/08/how-many-books-can-i-expect-to-sell-at-book-expo/comment-page-1/#comment-8579</link>
		<dc:creator>Dr. Robert Caires Esq.</dc:creator>
		<pubDate>Wed, 09 May 2007 01:00:28 +0000</pubDate>
		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=191#comment-8579</guid>
		<description>Hello Ron
I would love to have my book \&quot;Sting of the Medical Mosquito\&quot; on your booth/table.
Imus show was to introduce my book, but as anti-free speech would have it, the show must not go on.

 

Doc, You\&#039;ve got me on that one.  It\&#039;s still early.  Maybe my head will clear in a few hours and your comment will make sense to me.

Ron</description>
		<content:encoded><![CDATA[<p>Hello Ron<br />
I would love to have my book \&#8221;Sting of the Medical Mosquito\&#8221; on your booth/table.<br />
Imus show was to introduce my book, but as anti-free speech would have it, the show must not go on.</p>
<p> </p>
<p>Doc, You\&#8217;ve got me on that one.  It\&#8217;s still early.  Maybe my head will clear in a few hours and your comment will make sense to me.</p>
<p>Ron</p>
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		<title>By: Dorothy</title>
		<link>http://www.publishingbasics.com/2007/05/08/how-many-books-can-i-expect-to-sell-at-book-expo/comment-page-1/#comment-8558</link>
		<dc:creator>Dorothy</dc:creator>
		<pubDate>Tue, 08 May 2007 22:43:38 +0000</pubDate>
		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=191#comment-8558</guid>
		<description>I\&#039;m curious, Ron. I don\&#039;t plan on doing this, but I wonder if an author could load a few books in a bookbag or something and walk around, selling them that way without buying a booth? I\&#039;m sure it\&#039;s totally not allowed, but how is anyone going to know, you know?

 

There are tons of authors doing just that.  If you are in New York, I would highly suggest you visit the show.

Ron</description>
		<content:encoded><![CDATA[<p>I\&#8217;m curious, Ron. I don\&#8217;t plan on doing this, but I wonder if an author could load a few books in a bookbag or something and walk around, selling them that way without buying a booth? I\&#8217;m sure it\&#8217;s totally not allowed, but how is anyone going to know, you know?</p>
<p> </p>
<p>There are tons of authors doing just that.  If you are in New York, I would highly suggest you visit the show.</p>
<p>Ron</p>
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		<title>By: Gloria Boileau</title>
		<link>http://www.publishingbasics.com/2007/05/08/how-many-books-can-i-expect-to-sell-at-book-expo/comment-page-1/#comment-8545</link>
		<dc:creator>Gloria Boileau</dc:creator>
		<pubDate>Tue, 08 May 2007 20:57:18 +0000</pubDate>
		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=191#comment-8545</guid>
		<description>Great article. Thank you.

If we are interested in being a part of your \&quot;shelf space\&quot; how do we proceed? Please advise.

Much appreciated,
Gloria

 

IF you are already a customer, contact &lt;a href=\&quot;mailto:exhibits@rjcom.com\&quot; rel=&quot;nofollow&quot;&gt;exhibits@rjcom.com&lt;/a&gt; and they will tell you what you need to do.

Thanks

Ron</description>
		<content:encoded><![CDATA[<p>Great article. Thank you.</p>
<p>If we are interested in being a part of your \&#8221;shelf space\&#8221; how do we proceed? Please advise.</p>
<p>Much appreciated,<br />
Gloria</p>
<p> </p>
<p>IF you are already a customer, contact <a href=\"mailto:exhibits@rjcom.com\" rel="nofollow">exhibits@rjcom.com</a> and they will tell you what you need to do.</p>
<p>Thanks</p>
<p>Ron</p>
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		<title>By: James Rives</title>
		<link>http://www.publishingbasics.com/2007/05/08/how-many-books-can-i-expect-to-sell-at-book-expo/comment-page-1/#comment-8540</link>
		<dc:creator>James Rives</dc:creator>
		<pubDate>Tue, 08 May 2007 20:29:26 +0000</pubDate>
		<guid isPermaLink="false">http://blog.selfpublishing.com/?p=191#comment-8540</guid>
		<description>Hey Ron -
I&#039;ve just gotten galleys printed for a great Children&#039;s Xmas book that I want to get some major exposure. I&#039;ve mailed out RFQs and now I&#039;m in the midst of receiving print quotes as we speak and hoping to send it off to the presses very soon. What would you suggest? Can I show a galley at the Book Expo? Can I get in cheaply or bribe you (hehe) to sell me space? I&#039;m new to this (duh), but I have a book that is absolutely wonderful and I believe in it. Please help if you can ... thanks!
James Rives
Owner, Sterli Publishing</description>
		<content:encoded><![CDATA[<p>Hey Ron -<br />
I&#8217;ve just gotten galleys printed for a great Children&#8217;s Xmas book that I want to get some major exposure. I&#8217;ve mailed out RFQs and now I&#8217;m in the midst of receiving print quotes as we speak and hoping to send it off to the presses very soon. What would you suggest? Can I show a galley at the Book Expo? Can I get in cheaply or bribe you (hehe) to sell me space? I&#8217;m new to this (duh), but I have a book that is absolutely wonderful and I believe in it. Please help if you can &#8230; thanks!<br />
James Rives<br />
Owner, Sterli Publishing</p>
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