How many books can I expect to sell at Book Expo? With Book Expo less than a month away, I thought this would be a good question to answer. I have been going to trade shows for the past 30 years or so. Over that time, I can not think of a single show, covering three different industries, where I sold anything of substance during the show. Book … [Read more...]

If you’re heading off to Book Expo America this month, you already know that it’s the largest book trade event held in the U.S. and second only to the Frankfurt Book Fair internationally. And whether you’re exhibiting a self-published book at the show, signing autographs in your publisher’s booth, or just planning to walk the … [Read more...]

Your telephone can be a valuable asset to help you sell more books, especially in non-bookstore markets where you have to do the selling. Yet many people feel apprehensive about using the telephone to talk with strangers. If you can learn to use the telephone in spite of your fear, you could experience increased sales and profitability. … [Read more...]

Publishing is not for the faint of heart, the short-sighted or the introvert. It’s a commitment that demands courage, risk-taking, planning, energy, creativity and assertiveness. Note: I’m speaking here of true self-publishing—establishing your own publishing company. Before entering into the realm of self-publishing, consider … [Read more...]

Did you know that 98% of journalists go online daily? (Source: white paper released by Expansion Plus Inc. ( www.expansionplus.com). Here’s the breakdown of what they’re doing while they’re on the 'Net: 92% article research 81% searching online for stories and information related to piece they’re currently working on 76% to find new … [Read more...]

Blogging is a relatively easy way for you to publicize your book and even improve your writing while you’re at it. If you can write an e-mail, you can write a blog—it’s the easiest, cheapest, and perhaps best way for authors to find an audience and connect with readers. Blogging is an informal, intimate form of communication that inspires … [Read more...]

One surefire way to spread the word about a book is for the author to embark on a public speaking campaign. Authors who pursue speaking engagements gain more attention for their books. Some authors have single-handedly propelled their books to bestseller status through traveling and speaking nationwide on a continual basis. Even if an author … [Read more...]