How much does it cost to publish an illustrated children’s book? The answer to this question has been a moving target over the past four or five years. Technology has helped lower the entry level into the children’s book market but still not to the point where it makes financial sense to produce digitally other then for tests. In other … [Read more...]

Did you know that 98% of journalists go online daily? (Source: white paper released by Expansion Plus Inc. ( www.expansionplus.com). Here’s the breakdown of what they’re doing while they’re on the 'Net: 92% article research 81% searching online for stories and information related to piece they’re currently working on 76% to find new … [Read more...]

It’s wonderful to get media coverage for your book or business. But even if you’re successful in getting publicity in magazines and newspapers—how can you guarantee that your publicity will translate into sales? Here are five ways to up the odds that your media coverage will translate into sales: Target the right publications and media. … [Read more...]

Did you ever try to lose weight? If so, you may have set a goal to lose 24 pounds in one year, broken down into twelve monthly two-lb. increments. Then you probably weighed yourself regularly to see if you were on track to reach your goal, and you may have had to make adjustments to your diet or exercise program. This same process can be applied … [Read more...]

Publishing is more confusing today than it was years ago for many people entering our community. In part, this is because of all the technological changes that make entry into the world of publishing seem easier and easier. Every day at the PMA office, we find ourselves explaining to people who are new to the industry that even though they have … [Read more...]

For the past 15 years, the Annual Writer’s Digest International Self-Published Book Awards has celebrated and rewarded self-published authors for their finest work. And this year is no exception! This year’s competition is now accepting entries, and authors are invited to enter for the chance to win $3,000 cash and national exposure … [Read more...]

We all use ISBNs constantly, but they are still a mystery to many. This is a basic primer on the International Standard Book Number (that’s the first thing you want to know – what the acronym actually stands for). This means that this is a global system and publishers in Alaska are using the same system as publishers in Botswana. Anatomy of … [Read more...]