Archive for April, 2007

Ron Pramschufer

How much does it cost to publish an Illustrated Children’s book?

Tuesday, April 10th, 2007

The answer to this question has been a moving target over the past four or five years. Technology has helped lower the entry level into the children’s book market but still not to the point where it makes financial sense to produce digitally other then for tests. In other words,. POD for Illustrated children’s books, is still not a viable option.

Filed under: Publishing Basics, Self-publishing Children’s Books | 30 Comments »

Penny Sansevieri

Press Releases Are Useless

Monday, April 9th, 2007

Did you know that 98% of journalists go online daily? (Source: white paper released by Expansion Plus Inc. ( www.expansionplus.com). Here’s the breakdown of what they’re doing while they’re on the ‘Net

Filed under: Publishing Basics | 2 Comments »

Fern Reiss

Does Media Coverage Translate Into Sales?

Monday, April 9th, 2007

It’s wonderful to get media coverage for your book or business. But even if you’re successful in getting publicity in magazines and newspapers—how can you guarantee that your publicity will translate into sales? Here are five ways to up the odds that your media coverage will translate into sales:

Filed under: Advertising & Promotion, Book Marketing, Publicity, Publishing Basics, Sales And Marketing | 2 Comments »

Brian Jud

Measuring Your Marketing Success

Monday, April 9th, 2007

Did you ever try to lose weight? If so, you may have set a goal to lose 24 pounds in one year, broken down into twelve monthly two-lb. increments. Then you probably weighed yourself regularly to see if you were on track to reach your goal, and you may have had to make adjustments to your diet or exercise program

Filed under: Book Marketing, Publishing Basics, Sales And Marketing | No Comments »

Jan Nathan

What Makes You a Publisher?

Monday, April 9th, 2007

Publishing is more confusing today than it was years ago for many people entering our community. In part, this is because of all the technological changes that make entry into the world of publishing seem easier and easier.

Filed under: General Questions About Self-publishing & Planning, Publishing Basics | No Comments »

Tara Johnson

The 15th Annual Writer’s Digest International Self-Published Book Awards

Monday, April 9th, 2007

For the past 15 years, the Annual Writer’s Digest International Self-Published Book Awards has celebrated and rewarded self-published authors for their finest work. And this year is no exception! This year’s competition is now accepting entries, and authors are invited to enter for the chance to win $3,000 cash and national exposure for their books. There will be more than $15,000 in cash and prizes awarded in all

Filed under: Publishing Basics | 3 Comments »

Davida Breier

Mysteries of the ISBN Decoded

Monday, April 9th, 2007

This is a basic primer on the International Standard Book Number (that’s the first thing you want to know – what the acronym actually stands for). This means that this is a global system and publishers in Alaska are using the same system as publishers in Botswana.

Filed under: Isbn, Publishing Basics | 3 Comments »