How much does it cost to self-publish a book? Part 2 – The majority of the people reading this article most likely fall into a group which I call the “Serious Hobbyist” type of self-publisher. This group needs to be especially careful navigating the self-publishing minefield because most of the “misinformation” out there on the Internet … [Read more...]

If you can’t get journalists interested in writing about your book, it doesn’t matter how good your book is: It’s going to be hard to find an audience. So how can you pitch your book to journalists to get them interested? Here are some tips on effective media pitches: Tie in to the news. The easiest way to get journalism attention for your … [Read more...]

Here at Selfpublishing.com we receive files every day – some are formatted wonderfully, and some leave a little to be desired. Some defy all the rules – so the following outline of do’s and don’ts should help many of our beginning publishers (and some of the ones who’ve been around for a while) make sure they don’t commit the more … [Read more...]

One great avenue for keeping your books before potential customers is through press releases. Most publishers send out press releases when a new book is launched, but then place press releases on the back burner until a new important event happens. These publishers miss an economical and effective method for on-going marketing of their … [Read more...]

As a book-marketing consultant, people come to me with their marketing plans in hand, asking how I can help them implement it. Unfortunately, in many cases their entire marketing plan consists of getting on the Oprah Winfrey Show. “Once I’m there,” they dream, “the people in her audience will love my book and I’ll sell millions of … [Read more...]

(Excerpted from The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, by Peter Bowerman. Fanove, 2006. www.wellfedsp.com). How many best sellers have you ever read that were dry, boring, or uninspired? Not many, I’d wager. Write an interesting, compelling book, and you’ll be ahead of the pack out of the gate. Sure, some … [Read more...]

Excerpted from “The Right Way to Write, Publish and Sell Your Book.” There are numerous writers’ conferences, book festivals and trade shows held all over the world throughout the year. Many writers attend these events as a way to meet publishers. Attendees at a writers’ conference can generally engage in a casual conversation with a … [Read more...]