Archive for December, 2006

Ron Pramschufer

Over the past year, thousands of you have read my articles on a variety of aspects of self publishing.

Thursday, December 7th, 2006

Over the past year, thousands of you have read my articles on a variety of aspects of self publishing. Today is the 65th Anniversary of the attack on Pearl Harbor. I ask that you take the time and visit with some of the men and women who gave their lives this past year in service to their country. Thanks for your support in the past and I look forward to working with more of you in the future. Enjoy the upcoming holidays.

Filed under: Publishing Basics | 1 Comment »

Fern Reiss

Get More Media Attention

Wednesday, December 6th, 2006

“I have a great book, but I can’t seem to get the attention of journalists!” is a lament I hear over and over again. Here are five surefire ways to get more consistent media attention from journalists: Know which publications to pitch. Don’t send out press releases or emails to publications without knowing which publications you’re pitching

Filed under: Advertising & Promotion, Book Marketing, Publicity, Publishing Basics, Sales And Marketing | 1 Comment »

Brian Jud

Monkey Traps and Marketing

Wednesday, December 6th, 2006

There is a unique way to trap monkeys in the islands of the South Seas. The natives drill a small hole in a coconut, hollow it out and fill it with rice. Once a monkey puts its hand in the coconut to get the food, it cannot remove its clenched fist. Refusing to let go of their prize, the monkeys are unable to escape.

Filed under: Book Marketing, Publishing Basics | 1 Comment »