Is there any way to have a children’s book illustrated on a tight budget? Over the past couple of years I have often felt like Sir Percival searching for the Holy Grail. I’ve determined, in my mind, that affordable illustration is possible although in my quest many promising leads have appeared only to later disappear. This time, I think I may … [Read more...]

A carpenter knows that the right tool applied in the proper situation gets the job done most effectively. Similarly, you should use the correct marketing tools when building a successful promotional campaign. The Promotion Mix Promotion is one of the most important functions of marketing. It makes people aware that your books exists, and makes … [Read more...]

If you independently publish books, you have exactly sixty days to transition to new ISBN numbers. (If you don’t self-publish, you can stop reading now; come back next month :*) Here’s what you need to know about the new ISBNs: ISBNs are getting longer Because of worldwide standardization issues, Bowker is in the process of changing all … [Read more...]

Let's see how much you know about writing press releases. Answer true or false to the following six statements: I write press releases only when I have legitimate news that I think the media will want to cover. I write press releases primarily to encourage journalists at newspapers and magazines to cover me, or for broadcasters who I want to … [Read more...]

Building Traffic If you build it, they won’t necessarily come. Whole books have been written on how to get traffic to your site; here’s a brief overview. Most traffic will arrive at your site through one of four channels: natural search, nonsearch links, off-line promotion, or paid advertising. Natural Search Search-engine robots will crawl … [Read more...]

As the president and founder of the National Association of Women Writers, I have had the pleasure of networking with, collaborating with, and learning from book publishers on a daily basis for the last six years. It has been an ever-changing, exciting, and passionate journey! My journey helped me discover 10 mindsets I believe every book … [Read more...]

Are you seeking more exposure for your book? Most authors and publishers know that they must create “buzz” about a book for it to sell. Creating “buzz” simply means getting people talking about a book. Today, much of the talk on the Internet takes place on blogs. A blog (a short term for web log) is a personal journal of thoughts and … [Read more...]