Archive for November, 2006

Ron Pramschufer

Is there any way to have a children’s book illustrated on a tight budget?

Monday, November 6th, 2006

Over the past couple of years I have often felt like Sir Percival searching for the Holy Grail. I’ve determined, in my mind, that affordable illustration is possible although in my quest many promising leads have appeared only to later disappear. This time, I think I may have finally found it. Interested?

Filed under: Design & Layout, Publishing Basics, Self-publishing Children’s Books | 7 Comments »

Brian Jud

Mix and Match Your Promotion

Monday, November 6th, 2006

A carpenter knows that the right tool applied in the proper situation gets the job done most effectively. Similarly, you should use the correct marketing tools when building a successful promotional campaign

Filed under: Advertising & Promotion, Book Marketing, Publicity, Publishing Basics, Sales And Marketing | 2 Comments »

Fern Reiss

Sixty Day Deadline to New ISBNs

Monday, November 6th, 2006

If you independently publish books, you have exactly sixty days to transition to new ISBN numbers. (If you don’t truly self-publish, you can stop reading now; come back next month :*) Here’s what you need to know about the new ISBNs.

Filed under: Isbn, Publishing Basics | 5 Comments »

Joan Stewart

How Much Do You Know About Writing Press Releases? Take This Quiz

Monday, November 6th, 2006

Let’s see how much you know about writing press releases. Answer true or false to the following six statements

Filed under: Advertising & Promotion, Book Marketing, Publicity, Publishing Basics, Sales And Marketing | 1 Comment »

Shel Horowitz

Web Traffic Strategies for Book Promoters

Monday, November 6th, 2006

If you build it, they won’t necessarily come. Whole books have been written on how to get traffic to your site; here’s a brief overview. Most traffic will arrive at your site through one of four channels: natural search, nonsearch links, off-line promotion, or paid advertising.

Filed under: Advertising & Promotion, Book Marketing, Internet Sales And Marketing, Publishing Basics | 1 Comment »

Sheri' McConnell

10 Mindsets Book Publishers Must Have To Succeed

Monday, November 6th, 2006

As the president and founder of the National Association of Women Writers, I have had the pleasure of networking with, collaborating with, and learning from book publishers on a daily basis for the last six years. It has been an ever-changing, exciting, and passionate journey

Filed under: Peer - To - Peer Advice On Self-publishing, Publishing Basics | 1 Comment »

Sarah Bolme

Use Blogs To Create Exposure For Your Book

Monday, November 6th, 2006

Are you seeking more exposure for your book? Most authors and publishers know that they must create “buzz” about a book for it to sell. Creating “buzz” simply means getting people talking about a book. Today, much of the talk on the Internet takes place on blogs

Filed under: Advertising & Promotion, Internet Sales And Marketing, Publishing Basics | 3 Comments »