Archive for October, 2006

Ron Pramschufer

Can I buy a single ISBN for my book rather than 10?

Wednesday, October 4th, 2006

The short answer is yes. Am I excited about this new development? Yes, in that it may be just the punch needed to send the POD/Vanity Publishing industry down to the mat for a standing eight count. As something I think is important to my serious customers, absolutely not.

Filed under: Isbn, Publishing Basics | 36 Comments »

Brian Jud

Mix and Match Your Promotion

Wednesday, October 4th, 2006

A carpenter knows that the right tool applied in the proper situation gets the job done most effectively. Similarly, you should use the correct marketing tools when building a successful promotional campaign.

Filed under: Advertising & Promotion, Book Marketing, Publishing Basics | No Comments »

Fern Reiss

When NOT to Publish a Book

Wednesday, October 4th, 2006

I spend a lot of time talking to authors about how to publish, and successfully publish, their books. But today I’d like to talk about when—and why—you should NOT publish your book. Read on.

Filed under: Peer - To - Peer Advice On Self-publishing, Publishing Basics | 10 Comments »

Wendy Weiss

I’m not interested!

Wednesday, October 4th, 2006

Whenever I conduct a workshop or teleclass, invariably someone asks the question: “What should I say when the prospect says, ‘I’m not interested?’” My response invariably is: “It’s probably too late”

Filed under: Advertising & Promotion, Book Marketing, Publishing Basics | No Comments »

Patrica Fry

6 Ways to Get Your Book Proposal Rejected

Wednesday, October 4th, 2006

Most authors shudder at the thought of writing a book proposal. I did when I was just starting out in this business. As soon as I realized that publishing IS a business, however, I understood the importance of writing a book proposal. A book is a product, after all, and a book proposal is a business plan for that book. But what if you’ve written a book proposal and, still, you’ve been rejected by eighty-five publishers

Filed under: Book Marketing, Publishing Basics, Traditional Publishing | 2 Comments »

Peter Bowerman

Is Your Book Viable?

Wednesday, October 4th, 2006

What we think is absolutely fascinating about our life is rarely so for others. So, Rule #1 of the SP game, and part and parcel of the whole S&M discussion here is this: Write a Book People Will Want to Read.

Filed under: Peer - To - Peer Advice On Self-publishing, Publishing Basics | 2 Comments »

Sarah Bolme

Sell More Books: Convert Your Title to an Audiobook

Wednesday, October 4th, 2006

Sell More Books: Convert Your Title to an Audiobook Want to broaden your book’s readership base? Consider converting your print title to an audiobook. In our busy multi-tasking society, audiobooks are becoming increasingly popular. Many people today don’t make time to sit down and read, but more and more individuals are “listening” to good books as they go about their day.

Filed under: Advertising & Promotion, Audio Books, Book Marketing, Publishing Basics | 5 Comments »