First off, there is no magical way that your books are going to start selling, no matter how much you have to spend. There is no one place where you can send $500, $1000, $5000 or $25,000 where you can just write the check and sit back and watch the orders start rolling in.(Although there are plenty out there who would have you believe otherwise). … [Read more...]

They say that everyone has a book in them. Until recently, however, relatively few people ever put their book on paper. Major advances in publishing technology and easy access to this technology have changed all of that. Now, more and more people worldwide are producing books in all genres. As a savvy author, you’ve probably been reading about … [Read more...]

(Excerpted from The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, by Peter Bowerman. Fanove, 2006. www.wellfedsp.com). I saw a great series of billboards in Atlanta recently. It was for Apartments.com, an online clearinghouse for apartments that allows you to search for exactly what you want in any state. They could … [Read more...]

This week, I received email from a top literary agent informing me that my Publishing Game books are going to be featured in her forthcoming book—which is already a bookclub selection and will be displayed in a Barnes and Noble endcap for two months. Will this help my own book sales? You bet. And being mentioned in other people’s books is … [Read more...]

Some people looked at Goliath and thought he was too big to hit. David looked at him and thought he was too big to miss. You might look at the non-bookstore market for books and think, “Is that market big enough to approach, or is it too big?” The answer is yes. A special-sales market of $14 - $16 billion is too big to pass up. However, it can … [Read more...]

I have published a children’s book entitled The Old Blue Whale with a subsidy press which came out in March of this year and I wanted to share my experience in hopes that you will not make the same mistake I made. I am a schoolteacher, and I don’t think that I consciously set out to write a book. I have always enjoyed writing, but I was … [Read more...]

Imagine sitting in a movie theater waiting for the feature presentation. As the previews play, one catches your attention and draws you in. You think, “I’ve got to see this movie,” only to discover that it’s not a preview for a movie, but a preview for a book. If you have not yet had this experience, expect it in the near future. Book … [Read more...]