If you thought self publishing to this point has been a minefield, you are abut to enter the most dangerous waters on the Internet… book marketing. The hands down answer to this question is …

They say that everyone has a book in them. Until recently, however, relatively few people ever put their book on paper. Major advances in publishing technology and easy access to this technology have changed all of that. Now, more and more people worldwide are producing books in all genres

I saw a great series of billboards in Atlanta recently. It was for Apartments.com, an online clearinghouse for apartments that allows you to search for exactly what you want in any state. They could have devoted their billboard space to talking about themselves and all the great things they offer: unmatched customer service, big selection, easy online access, etc. They could have. But they didn’t.

This week, I received email from a top literary agent informing me that my Publishing Game books are going to be featured in her forthcoming book—which is already a book club selection and will be displayed in a Barnes and Noble end cap for two months. Will this help my own book sales? You bet. And being mentioned in other people’s books is just one way to generate attention for your own book.

Some people looked at Goliath and thought he was too big to hit. David looked at him and thought he was too big to miss. You might look at the non-bookstore market for books and think, “Is that market big enough to approach, or is it too big?” The answer is yes. A special-sales market of $14 - $16 billion is too big to pass up

I have published a children’s book entitled The Old Blue Whale with a subsidy press which came out in March of this year and I wanted to share my experience in hopes that you will not make the same mistake I made

Imagine sitting in a move theater waiting for the feature presentation. As the previews play, one catches your attention and draws you in. You think, “I’ve got to see this movie,” only to discover that it’s not a preview for a movie, but a preview for a book.