A little while back, I exhibited at the Harlem Book Fair in New York City. If ever there was any doubt in my mind of what it takes to be a successful self-publisher, that doubt was gone by the end of the day.

A client emailed this week describing a book he is publishing on the current middle eastern crisis and asking my opinion. If you’ve ever contemplated doing a ‘hot’ book, you’ll know how tempting and compelling the thought can be. But there are dangers in doing a newsworthy book

Three important concepts are fundamental to successful book marketing. Two are fairly obvious and you probably invoke them without even thinking. First, the content and format of your promotional material should communicate the benefits your titles offer to the recipient of the message. A one-message-fits-all press release is doomed to failure.

I’m sure you can come up with all sorts of reasons for not starting your own business, the first, of many, being lack of money and uncertainty of its success. But no matter what the reasons are against starting a business, there are just as many reasons for starting one

I did a teleconference a few weeks ago with people who were new in sales and new to prospecting. The focus of the call was to help participants get beyond fear and understand their prospecting process

Everyone knows that a hare is fast while a tortoise is slow. Aesop could have written this fable for small publishers. Small publishers should model their business plan after the tortoise in this tale; slow and steady.

Fact or Fiction: “The only reason to self-publish is because you can’t land a publisher.” Every time I hear that, I’ve gotta smile. The unspoken message, of course, is that the preferred route is to land a publisher. Well, call me crazy, but I disagree.