That’s a pretty tough question. Do I think there are POD publishers out there who are honestly trying to help authors fulfill their dreams of being published? The answer is yes with an *.

Over half of small businesses fail within three years of starting. Those are depressing odds for anyone considering starting—or having already started—a small business. Why are there so many failures? And how can you prevent your business from joining the list?

You can sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems?

It’s probably safe to assume that if you are writing a book, you have an affinity for the topic and audience. Whoever your target audience is, you must ask yourself the following

I have become a huge Apprentice fan. Thursday evenings you’ll find me glued to the television, excited, focused and wondering who will be fired next. I’m willing to bet that many of my readers share that obsession.

I recently spoke with a gentleman who had written and published a book on terrorism’s threat to our water supply. As we discussed avenues for marketing his book, this gentleman remarked that mostly academicians had purchased the book, which he found scary.

After working for 27 years as a writer for California Farmer magazine, a statewide publication that circulated to virtually every farmer in the state, I was fired.
It came as a real blow in a telephone call from a man I didn’t know and had never met. California Farmer magazine was sold to a Midwestern company and that company was literally cleaning house. That included the writing staff, which was me.