Too many independent publishers use the Christopher Columbus method of planning. They do not know where they are going. When they get there they do not know where they are. And when they return, they do not know where they have been. This is not a good way to run a business. You can avoid this situation by creating a … [Read more...]

Back when I started in sales, the saying was “Price, Service, Quality… pick two”. Since then, technology has pretty much leveled the Quality playing field leaving service and price. Now the question is do you still get two or do you have to pick between price and service? (Click here to read more) In today’s commodity driven economy, … [Read more...]

To read the full article click the link below. http://www.publishersweekly.com/article/CA6335209&display=display … [Read more...]

If you’re trying to publish a book traditionally, you’re almost always better off using a literary agent than going it on your own. Nonetheless, working with a literary agent is not always as idyllic as it sounds. Here are five things your literary agent probably won’t tell you: We won’t jeopardize our relationship with editors. … [Read more...]

You might think the saying, "pick a niche and grow rich" is just some silly cliche. The truth is if you try to write to everyone, no one will read it. But when you laser focus on a specific topic and target market you can sell more to less people then selling less to more people. Joe Garris, creator of Product Idea Profitability Evaluator … [Read more...]

Had I known my book sales would skyrocket from creating a web movie trailer of my novel, I would have done it a long time ago. We live in a very visual multi-media world and it is important to quite frankly, get with the times. People’s attention spans seem to have shortened and since we live in what I call the A.D.D. Generation it is important … [Read more...]

When I set out writing my book, I wrote a mission statement. I had a focus on the kind of book I wanted to write. I had a prayer in my heart for what I hoped my finished book might accomplish. My book, “You Don’t Have to Learn Everything the Hard Way—What I Wish Someone Had Told Me” has met most of the criteria for the success I wanted … [Read more...]