This is probably the number one question I get from the first time publisher. There is no easy answer, although the answer is certainly not none, as espoused by the POD publishing industry. If you are publishing a book, you need books, period. It’s just a matter of how many.

Who says there is no use for POD? There is a use of POD (digital printing) that could help any author improve sales, regardless of how the book is ultimately published. That is to use POD as a test-marketing device.

If you’re looking for a shortcut to get your consumer to buy, it might be through their ear. Auditory response is one of the strongest senses we possess. Have you ever wondered why you can remember the tune of a song (“It’s a small world”) but can’t remember an article you read in the paper just this morning?

“It’s so much harder to publicize a novel,” is the lament of many authors. Harder maybe, but not impossible. Try these methods of novel publicity:

I conducted a teleconference a few weeks ago with people who were new in sales and new to prospecting. The focus of the call was to help participants get beyond fear and understand their prospecting process.