This is probably the number one question I get from the first time publisher. There is no easy answer, although the answer is certainly not “none”, as espoused by the POD publishing industry. If you are publishing a book, you need books… period. It’s just a matter of how many. The POD publishing industry has done their best to convince … [Read more...]

Most authors consider using print-on-demand as an alternative for publishing their books. However, there is another use of POD (digital printing) that could help any author improve sales, regardless of how the book is ultimately published. That is to use POD as a test-marketing device. Not every new-book idea you have will be a winner the first … [Read more...]

If you’re looking for a shortcut to get your consumer to buy, it might be through their ear. Auditory response is one of the strongest senses we possess. Have you ever wondered why you can remember the tune of a song (“It’s a small world") but can’t remember an article you read in the paper just this morning? That’s the power of audio. … [Read more...]

“It’s so much harder to publicize a novel,” is the lament of many authors. Harder maybe, but not impossible. Try these methods of novel publicity: Put nonfiction hooks in your novel. The reason most authors find nonfiction easier to publicize than fiction is that nonfiction, almost by definition, contains ‘hooks’ around which you … [Read more...]

I conducted a teleconference a few weeks ago with people who were new in sales and new to prospecting. The focus of the call was to help participants get beyond fear and understand their prospecting process. One of the participants on the call told me that she had been given the telephone prospecting script that her team leader uses to set … [Read more...]