Modern digital printing technology has made it possible for an author to write a novel and print just a few copies of a pretty professional looking book for well under a thousand dollars. For another couple dollars this same author can have their book made available to 20,000 plus wholesale and retail outlets including Amazon and BN.com and for all … [Read more...]

Setting a Standard - Should print-on-demand companies take a more aggressive role in weeding out unsavory business practices in their industry? The opportunity to put out a good-looking book cheaply and quickly, without going through traditional publishing channels, has made the print-on-demand (POD) industry an attractive option for a lot of … [Read more...]

One of the easiest ways to beef up your sales is by doing an email newsletter. Whether you’re just interested in selling your book, or whether you’re trying to leverage your book sales to sell more lucrative workshops and consulting, an email newsletter is a great way to stay in touch with your audience and introduce new products and services. … [Read more...]

Selling books to buyers for airport stores is much like marketing to general bookstores. You sell through a distribution partner, the distributors’ discounts may reach 70%, returns are common, and payment terms may exceed 90 days. On the other hand, the rewards of immediate national distribution can be significant. Fly High With Sales to Airport … [Read more...]

I spent my formative years in ballet class. While other kids went out to play, I went to ballet class. In high school while others attended after-school activities or hung out together, I went to ballet class. By my mid-teens I was taking class five or six times a week or maybe even more. This was a habit that continued till injuries sidelined my … [Read more...]

What happens if you build a web site and no one shows up? You spend hundreds, maybe thousands of dollars on a site that gets a few visitors at best and certainly isn’t selling your books. For the most part, authors assume that internet promotion stops once their site is up. But the harsh truth is that with all the sites popping up every day, … [Read more...]

Self Publishing Success and SelfPublishing.com A Testimonial By: Phillip Crone, Author A Little Bit Over a Long Period of Time I contacted Dana Cole from SelfPublishing.com and told her that I wanted to be featured in their self publishing newsletter. I boldly proclaimed that when I was a huge success that I would be sure to mention the great … [Read more...]