Archive for February, 2006

Ron Pramschufer

What are the differences between publishing a trade book and a children’s illustrated picture book?

Wednesday, February 1st, 2006

Besides the obvious, there are many more subtle differences between the two, not the least of which is the increased financial commitment. Modern digital printing technology has made it possible for an author to write a novel and print just a few copies of a pretty professional looking book for well under a thousand dollars.

Filed under: General Questions About Self-publishing & Planning, Publishing Basics, Self-publishing Children’s Books | 9 Comments »

Kristen Godsey

Setting a Standard

Wednesday, February 1st, 2006

Setting a Standard – Should print-on-demand companies take a more aggressive role in weeding out unsavory business practices in their industry? The opportunity to put out a good-looking book cheaply and quickly, without going through traditional publishing channels, has made the print-on-demand (POD) industry an attractive option for a lot of writers…

Filed under: Publishing Basics, Vanity & POD Publishing | No Comments »

Fern Reiss

Use an Email Newsletter to Promote Your Book

Wednesday, February 1st, 2006

One of the easiest ways to beef up your sales is by doing an email newsletter. Whether you’re just interested in selling your book, or whether you’re trying to leverage your book sales to sell more lucrative workshops and consulting, an email newsletter is a great way to stay in touch with your audience and introduce new products and services. And it needn’t take more than a few minutes each month. Here’s how to get started:

Filed under: Advertising & Promotion, Book Marketing, Internet Sales And Marketing, Publishing Basics | 1 Comment »

Brian Jud

Sell More Books To Airport Stores

Wednesday, February 1st, 2006

Selling books to buyers for airport stores is much like marketing to general bookstores. You sell through a distribution partner, the distributors’ discounts may reach 70%, returns are common, and payment terms may exceed 90 days. On the other hand, the rewards of immediate national distribution can be significant.

Filed under: Book Marketing, Publishing Basics, Sales And Marketing | 2 Comments »

Wendy Weiss

Prospecting Success

Wednesday, February 1st, 2006

I spent my formative years in ballet class. While other kids went out to play, I went to ballet class. In high school while others attended after-school activities or hung out together, I went to ballet class. By my mid-teens I was taking class five or six times a week or maybe even more. This was a habit
that continued till injuries sidelined my professional dancing career.

Filed under: Advertising & Promotion, Publishing Basics, Sales And Marketing | No Comments »

Penny Sansevieri

Super Savvy Internet Promotion

Wednesday, February 1st, 2006

What happens if you build a web site and no one shows up? You spend hundreds, maybe thousands of dollars on a site that gets a few visitors at best and certainly isn’t selling your books. For the most part, authors assume that internet promotion stops once their site is up. But the harsh truth is that with all the sites popping up every day, yours will likely get lost in the shuffle unless you promote it.

Filed under: Book Marketing, Internet Sales And Marketing, Publishing Basics, Sales And Marketing | 2 Comments »

Phillip Crone

Self Publishing Success and SelfPublishing.com

Wednesday, February 1st, 2006

I contacted Dana Cole from SelfPublishing.com and told her that I wanted to be featured in their self publishing newsletter. I boldly
proclaimed that when I was a huge success that I would be sure to mention the great experiences that I’ve had using
SelfPublishing.com It was politely suggested by her that I need to create some success for my book before they might consider featuring
my story.

Filed under: Peer - To - Peer Advice On Self-publishing, Publishing Basics | 4 Comments »