The originator of that cute little slogan, H Gordon Selfridge, founder of Selfridges of London, died quite mad and penniless. NO the customer is not always right but the customer is always the customer.

Let your first radio interview be an edited interview (where you control the editing) - WBJB Publishing Basics Radio host Ron Pramschufer, interviews Allan Hunkin, an Internet audio pioneer, about selling books on the web with sound. Most of us only recently heard the word “PodCast” for the first time. Mr Hunkin has been working in this area so long he actually was the original owner of www.PodCast.com. Listen to find out the various possibilities of adding audio to your book marketing program. It’s easier and less expensive than you may think.

I am a firm believer in the notion that everyone has a story to tell and that everyone’s story should be told. The primary consideration for copyeditors in relation to this principle is the writing ability of the author. POD publishing services, such as AuthorHouse and Xlibris, offer what they call “copyediting” services for a single per-word fee. Are they claiming that all writing is equal? If you have superior writing ability, will you be forced to pay for more than what is necessary for a light edit? Or, if your writing ability is somewhat lacking, does this mean your work will be given a limited, subpar copyedit?

Ever do a booksigning where you didn’t sell a single book? Ever go to a book fair where you ended up spending more than you earned? It doesn’t have to be that hard. Here’s how to maximize your sales at any book signing or book fair.

Three important concepts are fundamental to successful book marketing. Two are fairly obvious and you probably invoke them without even thinking. First, the content and format of your promotional material should communicate the benefits your titles offer to the recipient of the message. A one-message-fits-all press release is doomed to failure. The second axiom is that it is easier and less expensive to sell to existing customers than it is to find new ones since your acquisition and marketing costs are reduced.

Five Reasons to Self-Publish Your Own Book - Every March, book people across the country celebrate Small Press Month. While the term “small press” can refer to a modest-sized publishing company with multiple titles from various authors, it most often applies to self-published authors.

If you have pondered whether your publishing company should enter the realm of religious books, you will be delighted to hear that this category of books is selling well. Religious books were ranked second in sales growth for 2005 (first in sales growth for the year were Education/Curriculum books). Religion book sales, with their nine percent sales increase, are growing faster than overall book sales, which increased around 5% this past year.