Business Bytes™
18. Qualify your Leads
by Cynthia Brian, Starstyle® ©2000-2005

Could it be possible that you have TOO many leads? Perhaps it is time for you to set up a qualification system to help you identify your most urgent prospects. Here is a simple system:
*Do a customer analysis. This means finding out which new leads closely resemble your current customers. Create a “model” customer by taking into account demographics, geographics and psychological factors.
*Talk to your trade associations and ask if they have an “composite” customers. Study other industry profiles. Then match your leads to this profile.
No use wasting time with leads that will not lead to a close. Use your time wisely to qualify your leads and maximize your profits

Remember you are the star of your own performance. Turn your passions into profits.

Cynthia Brian, President of Starstyle® Production, LLC is a New York Times best selling author, motivational speaker, and founder of the charity, Be the Star You Are! empowering youth at risk through literacy. Visit http://www.star-style.com. Tune into her popular radio live every Wednesday LIVE from 6-7pm on World Talk Radio.

Last 5 posts by Cynthia Brian

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