Business Bytes™ 18. Qualify your Leads by Cynthia Brian, Starstyle® ©2000-2005 Could it be possible that you have TOO many leads? Perhaps it is time for you to set up a qualification system to help you identify your most urgent prospects. Here is a simple system: *Do a customer analysis. This means finding out which new leads closely … [Read more...]

Art and Discipline Ballet is an art form that began in the 1400’s and became more standardized in the 1600’s in the court of Louis XIV. Louis was known as the “Sun King.” The name came from a role he danced in a ballet. In 1661 Louis XIV established the Acadmie Royale de Danse to train dancers and dance teachers. By the 1800’s the … [Read more...]

How They’ll Find Your Book Online (or) Winning at Search Engine Optimization Search engine optimization, or the art of getting your website to appear when people do an online search for something related to your book’s topic, is a complicated topic to cover in a one-page article. But if your goal is just to get your book website’s ranking … [Read more...]

Don’t Just Do Something, Stand There A marketing plan is a document that outlines the ways in which your marketing activities may be implemented to reach your company’s goals. According to traditional practice, a plan is divided into two sections. The first is the Strategic Plan that outlines your general marketing strategies, and the second … [Read more...]

Copyedit or Copy Edit? Unfortunately, in the publishing world, there is no one way to describe anything. Take page layout, for example—I have heard it called typesetting, page composition, formatting, and layout. The resulting pages are then referred to as things like first pass pages, master pages, P1s—and my personal favorite—first pour. … [Read more...]

Host Ron Pramschufer talks with Jenna Glatzer, author of The Street-Smart Writer and Editor-in-Chief of Absolute Write newsletter, about the virtual minefield of scams that dot the Internet. Jenna tells authors how to avoid the traps, many of which she fell for personally during her early career including a phony poetry contest when she was only … [Read more...]

Are there any Trade Customs that POD Publishers adhere to? Unfortunately most of the POD publishing industry operates somewhere between, There’s a sucker born every minute and Ignorance is Bliss. The only rule is that there are no rules. It’s strictly Buyers Beware. Dorrance, now Dorrance Publishing, the self proclaimed first vanity … [Read more...]