Could it be possible that you have TOO many leads? Perhaps it is time for you to set up a qualification system to help you identify your most urgent prospects. Here is a simple system: Do a customer analysis. This means finding out which new leads closely resemble your current customers. Create a “model” customer by taking into account demographics, geographics and psychological factors.

Ballet is an art form that began in the 1400’s and became more standardized in the 1600’s in the court of Louis XIV. Louis was known as the “Sun King.” The name came from a role he danced in a ballet. In 1661 Louis XIV established the Acadmie Royale de Danse to train dancers and dance teachers. By the 1800’s the technique was pretty much solidified into a form very close to what we see today.

Search engine optimization, or the art of getting your website to appear when people do an online search for something related to your book’s topic, is a complicated topic to cover in a one-page article. But if your goal is just to get your book website’s ranking up fast, here are the first five things you need to know:

A marketing plan is a document that outlines the ways in which your marketing activities may be implemented to reach your company’s goals. According to traditional practice, a plan is divided into two sections. The first is the Strategic Plan that outlines your general marketing strategies, and the second part is the Tactical Plan listing more specific actions. Most people can’t wait to start selling their books, so they skip Part One.

Unfortunately, in the publishing world, there is no one way to describe anything. Take page layout, for example—I have heard it called typesetting, page composition, formatting, and layout. The resulting pages are then referred to as things like first pass pages, master pages, P1s—and my personal favorite—first pour.

Host Ron Pramschufer talks with Jenna Glatzer, author of The Street-Smart Writer and Editor-in-Chief of Absolute Write newsletter, about the virtual minefield of scams that dot the Internet. Jenna tells authors how to avoid the traps, many of which she fell for personally during her early career including a phony poetry contest when she was [...]

Unfortunately most of the POD Publishing industry operate somewhere between, There’s a sucker born every minute and Ignorance is Bliss. The only rule is that there are no rules. It’s strictly Buyers Beware.