One new small publisher I know failed to understand how joining his local regional booksellers association would benefit him in selling books. As a result, he missed many opportunities to effectively and efficiently market his books to booksellers in his corner of the United States. When putting together a marketing plan for your new publication, don’t overlook the marketing opportunities available to you through regional and specialized booksellers associations.

When things go wrong in a transaction or business and you bet they will, you have an opportunity to build a good relationship and loyalty by setting the matter straight. Providing service with a smile is the way to go.

Last year, Xlibris, one of the big names in POD (Print-on-Demand), celebrated paying out their one-millionth dollar in royalties. The prior year, they helped authors publish more than 7,000 titles and sell over 300,000 books. Impressive, huh? Well, let’s do the math. $1 million for 7000 titles comes out to an average royalty of $149 each. Not exactly worth bragging about

Producers at top TV and radio shows may receive hundreds of requests from authors to appear on their programs every day. The cover letter you send with your press kit must attract their attention quickly and make you stand out — in a positive way — from the other potential guests.

Are book tours worth the time and money? Or is it more effective to do your publicity from the comfort of your own home? Although it depends on a lot of variables, I still think book tours can be an effective way of promoting a new book, and that they can be done relatively inexpensively.

Readers and reviewers can spot a poorly edited book from a distance. You’ve put much time and work into writing your book, and a poor review could nullify all that effort. A professional copyeditor will give you open and honest feedback that will, if done correctly, improve the quality of your finished product.

With the precision of a military operation, Bran and Jeffrey Eisenberg launched their new title Call to Action. Within 60 days their book reached bestseller status with 3 major newspapers as well as top ten listing on Amazon, all without the help of any major advertising budget or the help of a publicist or PR […]