It always amazes me that so much time, effort, and money is spent on marketing a book, and many times little thought or discussion is given to the editorial quality of the titles in question. Let’s think about it—if a book is not edited by a professional, the end result can be devastating to even the most well thought out marketing plan. Here are some common misconceptions regarding quality editorial services.

How’s the old saying go… can’t find the forest for the trees? This is how I am starting to feel on this subject. I have spent the past 3-4 years harping on the Vanity Press aspect of Author House, Xlibris and other publishers like them. I am starting to change my mind.