How Authors & Small Publishers can Get Paid On Time There have been quite a few complaints from publishers about late or non payment from distributors and book stores. Some have stopped sending books to large distributors because of past due invoices, some over 180 days old. Part of the problem is no response, it is bad enough when you are … [Read more...]

E-mail Etiquette E-mail has become so prevalent in our society today that it is tempting to use it for all occasions, but it is not always the wisest choice for communication. Here are some guidelines for minding your “E’s and “Q’s” on the internet: Don’t forward chain letters, jokes or other cluttering notes unless you have an … [Read more...]

7 Steps to Children’s Book Success You never know what can happen until you try...that is the motto you must pursue when promoting a book, and that's what the New York Times quoted me as saying when I was interviewed by them this month. See what I mean? I knew it was a long-shot to have the New York Times cover my book, but I sent them a press … [Read more...]

The 5 Hottest Ways to Market Your Book Using A Website The Internet is by far the most powerful sales tool you have. If you do not have a website to advertise your book to the world 24 hours a day 7 days a week you are losing hundreds if not thousands of possible leads each month. There is absolutely no reason why you should not have a … [Read more...]

Write a How-To First President of Small Publishers, Artists and Writers Network (SPAWN) Are you eager to write a novel, a memoir or a children’s book, but you are intimidated by the enormity of the task? If you’ve done your research, you know that publishing is a daunting undertaking. And there are no guarantees that your book will be … [Read more...]

How to Write More Persuasive Marketing Copy Do you think people actually read all the information in your literature, in your press releases, or on your website? Think again. Most people do not read your marketing copy word for word, but quickly scan the page looking for information that is helpful and important to them. People look at your … [Read more...]

Six Things Your Publicist Won’t Tell You Tired of banging your head against the proverbial wall in terms of your book publicity? Ready to scrape together the cash and hire a professional to publicize your book? Hiring a publicist could be the best thing you could do for your book. Or it could be a huge money sink with no dividends. If … [Read more...]