1.) Try new things. It is crucial that you stay involved in your industry and network with other professionals. You will learn the techniques that really work and build phenomenal long-lasting partnerships this way.

To be a successful publisher, you must be a knowledgeable publisher. The publishing world is constantly changing. Being aware of the changes that affect your publishing business is essential. R.R. Bowker’s change to a 13-digit ISBN is an important change to be aware of and this article will help you understand how it affects you.

While working with a new coaching client, I asked to hear her sound bite. Everyone needs a good sound bite. A sound bite, sometimes also called an “elevator speech,” is a 10- to 15-second commercial on what your company does, offers or stands for. .

Book Expo America is the largest book event for the trade held in the U.S. (and second only to the Frankfurt Book Fair internationally.) Nonetheless, not all authors and small publishers are able to make it to Book Expo; indeed, some have never attended. Experiences at Book Expo vary widely. But for the curious, here is one author/independent publisher’s experience, culled from my blog. Enjoy.

Have you ever had an unexpected idea, or crunched numbers to calculate a budget? If so, you have used right-brained or left-brained thinking. The concept of these two separate modes of thinking can be transferred to book marketing.

The first month of the Publishing Basics PodCast was a resounding success. Interviews with POD/Vanity Press/Subsidy Press insiders confirmed many of the past Ask Ron articles on the “pay to be published” industry. If you are considering paying a publisher to publish your book, you should make sure you listen.
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As a printer with over 35 years experience, my answer should be an obvious yes. However, my answer is a resounding NO. Let me tell you a story which explains why.