When I speak to groups of authors and small publishers throughout the U.S. and Canada, they look at me dumbfounded after I tell them the Number One thing they must do if they want more media attention for their books. They must stop pitching the books as story ideas. Immediately.

What is InfoMarketing anyway? It is the use of information in a marketing vehicle. To be effective—your vehicles need to be easily accessible and useful to your target market.

My friend was feeling frustrated. “Amateurs,” she said. “I’m tired of dealing with amateurs.” I knew what she meant. A professional is someone who shows up, no matter what. …is someone who gets the job done, no matter what. ….is someone who does what she needs to do, when she needs to do it, no matter what. An amateur is someone who lets circumstances, other people and emotions get in the way.

There are many, many good reasons to seek a large publisher for your book. But there are also many reasons why writers, who’ve danced in jubilation at landing a big publisher, aren’t laughing anymore even just a few months after their book comes out.

At noon on Friday June 3rd the first weekly Pod Cast of WBJB Publishing Basics Radio - Helping you Navigate the Self Publishing Minefield will be aired at www.wbjbradio.com Give your eyes a rest and listen to my first interview with subsidy press insider, David Maturo former VP of Finance of Xlibris. If you like [...]