3 Reasons Why Publishers Need To InfoMarket

by Sheri' McConnell ~ May 11th, 2005. Filed under: Book Marketing, Publishing Basics.

Why InfoMarketing IS The Best Technique You Can Use To Sell Your Books
By Sheri’ McConnell—President of the National Assn. of Women Writers

What is InfoMarketing?

InfoMarketing is the use of information in a marketing vehicle. To be effective—your vehicles need to be easily accessible and useful to your target market. Some of these vehicles include (but are not limited to) your Web site, your eZine, your audio products, your online eBooks and eReports… and don’t forget about your offline marketing vehicles: your books, your brochures, your business cards and so on. You’re saying, “I know about all of those things and I don’t need to use all of them to succeed at selling my books, do I…”

Why Must You InfoMarket?

Well, we are in this thing called the Information Age and your potential customers—the book buyers—love information. And they love it in all of its many forms too. And they are getting really used to getting lots of information for free before they ever even make a purchase. So if you want to be competitive—if you want to sell your books—you have to incorporate InfoMarketing as much as possible into your marketing plan.

5 Examples of Really “Awesome” InfoMarketers
(In no particular order)

1) Marcia Yudkin – http://www.yudkin.com/marketing.htm
Marcia is the queen of repackaging content! She understands InfoMarketing and utilizes it at every turn.

2) Robert Middleton – http://www.actionplan.com/index.html
Robert is a prime example of how focusing provides you the opportunities to create, act and succeed.

3) Dan Poynter – http://www.parapublishing.com/
They call Dan “Mr. Self-Publishing” for a reason. He uses information as the catalyst for all of your purchases!

4) Alexandria Brown – http://www.ezinequeen.com/
Ali is, well–the queen of eZine InfoMarketing. She has built an entire business around helping you understand (no matter what business you’re in) why you need to publish an eZine. In fact, eZine publishing is the #1 method of online InfoMarketing for small businesses.

5) Adam Urbanski – http://www.themarketingmentors.com < http://www.themarketingmentors.com/>
Adam’s Web site is packed full of tips and techniques that will help you incorporate InfoMarketing into your business and have fun! He offers one of the best freebie eReports on marketing that I’ve read.