To The Ambitious Minister: Use The Tools You Already Have I had an unexpected visitor in my office between classes yesterday. A minister that I have known since moving to West Texas stopped by after a meeting to just say “hello.” As we made small talk, he noticed a microphone on my desk in front of my computer. He asked me what it was … [Read more...]

APRIL 2005—How-To Get Ahead In The World Of Publishing By Sheri’ McConnell—President of the National Assn. of Women Writers I love networking with potential customers, organizations, and yes, even vendors. It is fun to share what you learn with others and you never know where your next customer is coming from. Here are some of my favorite … [Read more...]

There Should Be More to your SEO Consultant Than Rankings By David Leonhardt, SEO ConsultantPerhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a … [Read more...]

It's been almost ten years since Dawson Church, of the Author's Publishing Cooperative, had a best selling author. The last was, Robert Kiyosaki's Rich Dad Poor Dad. But he has a new author, Bruce Lipton, and his self published book "The Biology of Belief" is taking off. We talked with Dawson about what they are doing that is driving this book to … [Read more...]

Get Into Libraries: Library Approval Plans by Fern Reiss, PublishingGame.com/Expertizing.com Library Approval Plans are a way to get thousands of libraries to buy your book—automatically. Here’s how it works: Many libraries today don’t make their own acquisition selections, or at least don’t make all of them. Instead, they … [Read more...]

Use Your Sell Phone to Increase Sales There are many cases in book marketing where you have to call people to persuade them to accept a position in your favor. This could be with a publisher, agent, or a distributor. And you can use the phone for performing research, arranging media interviews, following up, networking and prospecting. Perhaps … [Read more...]

Will I be able to get my book on Oprah? -Yes, it’s possible but there are five conditions First, you have to catch a weasel when it’s asleep. Second, you have to make a silk purse out of a pig’s ear. Third, you must extract sunbeams from cucumbers. Fourth, Elvis Presley must receive a posthumous best actor award for his portrayal of … [Read more...]