Perception is Reality I was never supposed to be a speaker, author and sales trainer. I was supposed to be a ballerina. I grew up in Pittsburgh, PA. My mother has told me that when I was a small child I would constantly turn on the radio and dance. She said I had no sense of rhythm so she enrolled me … [Read more...]

USING AN E-MAIL QUERY TO SELL YOUR BOOK OR SCREENPLAY Sending an e-mail query to agents and publishers is an increasingly effective way to sell your book. It is also a way to directly market your book to even the biggest publishers – even if it’s your first book. Use it to pitch scripts to film producers, production companies, and agents, … [Read more...]

Looking for a Literary Sideline to Supplement Your Writing Income? Consider Leading "Bookstore Tourism" Road Trips! Making a living as a professional writer often means finding part-time or temporary non-writing jobs to supplement your income. It's sad but all too true. So, when the need arises, do you look for a gig that's related … [Read more...]

There's a lot of confusion out there about the relationship between publicity and book sales. Listen in as publicity veteran Rick Frishman debunks the myths and maps out the real path from publicity to profits. http://www.jackstreet.com/jackstreet/JBZ.publicity.cfm … [Read more...]

What Your Literary Agent Won’t Do There are lots of good reasons to use a literary agent, but there are also a lot of things even the best literary agent won’t do for you. I’m always surprised to discover what people think their literary agents could—or should—be doing for them. Here, in a nutshell, is what your literary agent probably … [Read more...]

How to Turn Publicity Into Profits You can generate more publicity, sell more books and become more profitable if you follow several simple techniques for writing press releases. Publicity is the least expensive and perhaps most productive of the promotional strategies used by independent publishers to generate exposure for their books. And a … [Read more...]

When can I expect my printer to extend me credit terms? Over the past 30 years I have heard the statement “We’re not the bank” used hundreds of time by various printers. This statement did not become crystal clear to me until I owned my own business. Printers are their own worst enemy when it comes to extending credit. I don’t know of a … [Read more...]