Networking For Writers

Authors! Publishers! Do your 2005 career resolutions include more networking with people who you need to cultivate to build buzz for your business? You’ve heard that you only have one chance to make a good impression.This year, discover the secrets of strategic networking, clearly encased in the acronym “spine.”

Spine is an appropriate acronym for networking events because it is our “spine” which holds us in alignment. When we enter a networking event with attention to “spine,” we come across as more confidant, credible, and communicative.

As you embark on your networking events this year, remember the “spine” acronym and you are well on your way to building buzz for your writing and publishing business.
1. S is for Strategy

The first thing to ask yourself when deciding upon a networking event is your strategy. Consider that a networking is not the place to “sell” but to develop your platform and position yourself as an expert in your field.

One valuable exercise is to consider what you want people to think or say about you, and work toward that objective at the event.

2. P is for Partnerships

Consider seeking out people with whom you can see a mutually beneficial relationship. Strategize about the ways that you can work together to add value to a specific client or industry, or act as a source or referral to one another.
3. I is for Image

Your colleagues are well aware of your achievements and stature. But when you are new at a networking event, people will base their initial impressions on the visual message you send through your clothing and grooming.
Jackets are essential, since their structure, alignment, and slightly padded shoulders help you project authority and power. Smiling telegraphs good will and radiates positive feelings.

4. N is for “Nerve”

Be Bold! Seize the moment. If given a choice, it’s best to plan your introduction by doing background research into the person or issue. But there are those ‘hit and miss” times in life when you have only one choice: act immediately or lose the opportunity forever. Develop Nerve!

5. E is for Exit

In polite society, it is considered improper - even rude - to exit a conversation after only six minutes. But at the six-minute mark at a networking event, it’s time to exchange cards and move on.

If you feel qualms about this, realizing that you are doing your partner a favor by helping them meet more contacts. Simply say “it was nice to meet you” and exchange cards, or suggest you walk over to the buffet table together (where you will quickly meet other people).

In the end, it is the strength and positioning of our spine that enables us to walk into a room and project confidence. Consider the “spine” technique when it comes to your next networking event and enjoy your first taste of success.

Marisa D’Vari, president of Deg.Com Communications and author of the new book Building Buzz: How to Reach and Impress Your Target Audience. (Career Press 2005) View more articles and a complimentary ezine at her web site, www.BuildingBuzz.com, or email her at mdvari@deg.com.

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