Solving the Riddle of Book Publicity Public Relations' expert Penny Sanservieri talks about the facts and fiction which surrounds the PR Industry. What is publicity? What is Public Relations? What does this all have to do with the self-publisher? Is Oprah for everyone? Does publicity pay for itself? Find out the answer to these as well as … [Read more...]

The holidays loom... Office parties, family celebrations, religious celebrations, celebrations with friends... Meetings are cancelled. Decisions are postponed. Too much to do, no time to do it. The sales process turns to sludge. The holidays can be a frustrating time for sales professionals. Telephone prospecting calls end with … [Read more...]

Goals are the foundation of a solid marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress. They divide your vision statement into manageable steps and provide a path to its realization. And written goals provide a means for looking back to see how far you have come. If all these … [Read more...]

Lately, more people have been asking me about my email management techniques than about book promotion tactics.  With two businesses, three PR clients, dozens of journalists, over 1000 emails a day, and no end in sight, how do I get it all done?  I’ll talk about time management another time, but here’s how I manage my … [Read more...]

What’s Behind a Proofread? Who needs a proofread? Quite frankly all books should receive a proofread in addition to a copyedit—many books, especially those with a heavy amount of copyediting, even call for multiple proofreads. First of all, don’t confuse a proofread with a copyedit. A proofread is essentially a reading of typeset … [Read more...]

Is Trade Distribution Right For You - Davida Breirer, Sales and Marketing Manager for Biblio Distribution talks with host, Ron Pramschufer about the in's and out's of the book distribution business. Listen as Davida says exactly what a distributor looks for in a new title and what steps you need to follow in order to increase your chance of being … [Read more...]

December 7, 2005 - Today is the 64th anniversary of the attack on Pearl Harbor.  Over 295,000 American men and women gave their lives fighting and winning the war which followed that attack.  Today we are engaged in a different war, following another attack, and America’s young men and women are once again fighting and dying for … [Read more...]