I received a telephone call yesterday. It was someone I’d met at a networking group months ago. She reintroduced herself, mentioned the group where we’d met and said she was calling to follow up. She did not say about what. I asked the question for her, “Why are you calling? What did we discuss?”

One of your biggest sales tools is your book’s cover. Did you know that if someone sees your book on the shelf, you have less than 30 seconds to sell it?

We are ending the year with a “best of the best” segment. Unoriginal perhaps, but here are some of the best book marketing tips that some of the best book marketers shared with us in 2004.
www.jackstreet.com/jackstreet/JBZ.best2004.cfm

Self-publishing guru Dan Poynter and sidekick Danny O. Snow remind independent publishers to be careful about sending out review copies in December. This is due to reports that some unethical “reviewers” may use them for holiday presents!

Do you want to make your business more profitable in 2005 than it was in 2004? You may be able to make that happen by adopting a simple system for measuring and evaluating your sales results

I had fifty applicants and only one job to offer. Who would win it—and why? And what the heck does this have to do with book promotion?

Marine Cpl. Roberto Abad, 22, of Los Angeles, Calif.; assigned to Battalion Landing Team 1/4 (1st Battalion, 4th Marine Regiment), 11th Marine Expeditionary Unit, I Marine Expeditionary Force, Camp Pendleton, Calif.; killed Aug. 6 by enemy action in Najaf province, Iraq.