February 7, 2012

I appreciate the “Free” copy of Publishing Basics that you offer folks but is there anything else you can do to help the would be publisher learn more about the business?

I appreciate the “Free” copy of Publishing Basics that you offer folks but is there anything else you can do to help the would be publisher learn more about the business?

Effective immediately, you can receive a 100% rebate on all books purchased (and read) related to the publishing process when you print your title with BooksJustBooks.com.

For any of those who have had any dealings with BooksJustBooks in the past, you know we place a priority on publisher education. Knowledge is power. It has always been my feeling that the more the self-publisher understands the publishing process, the clearer the choice to use my publishing service will be.

Unfortunately many companies today have more of an “Ignorance is bliss” approach to their potential customers. One only needs to do a quick Google search using the keyword self-publishing to see the virtual minefield of services vying for the self-publisher’s hard earned money. Most services make it look so easy. It must be so tempting to go with a Vanity Press like Author House or IUniverse or Trafford Publishing. They make it look so easy. Remember though, if it seems too good to be true, it probably is. This is especially true when it comes to seriously publishing a book. I say seriously because if you are only interested in being able to say that you are a “Published Author” or having a handful of books to give your friends, any Vanity Press will do. All you need to is give them money (often times a lot of money) and you’ll get a book with your name on it. This article is not aimed at this group.

“Writing is a love and publishing is a business”. This is how I start every Junior Writers Foundation publishing seminar I give to area grade school children. As with starting any other business, opening a publishing business requires a great deal of research and study if is going to be successful. Reading a copy of Publishing Basics- A Guide for the Small Press and Independent Self-Publisher is a great place to start. You can get a copy of this book FREE, through BooksJustBooks. This book is on its 5th printing and has helped thousands of small publishers avoid some of those mines out there in the self-publishing minefield, but this is just a start. There are many other great books which supplement the information contained in Publishing Basics. The best of these resources are offered through the JustBookz online bookstore. Unfortunately, as important as this information is to the successful self-publisher, most of these books go unread, thus much of the important information remains unlearned. Often this unlearned information leads to a “less than successful” outcome in a new publishing venture.

I believe that this information is important enough for the Independent Publisher to learn that starting today; a 100% rebate on all “Publishing” books purchased through JustBookz online bookstore will be applied to your next printing order with BooksJustBooks. There is, however, one small “catch” to this offer. Remember, the reason I am offering to rebate is because I want you to become educated in the publishing process. It won’t do you any good to buy the book, have me pay for the book, and never read what’s inside. To keep with the spirit of learning, there will be a short online publishing test that you will need to pass before the rebate will be extended.

If you are asking yourself, “Why am I doing this?” the answer is simple. I want you to be successful. I want you to sell books. The more books you sell, the more books I can print. Anyone who has ever talked to me knows that I am not completely satisfied until a book reprints. At the point of a reprint, everyone is happy, including you, the author/publisher, not just the editor, designer and printer. Any printer is more than happy to fill your garage with books. That’s their business. At BooksJustBooks our business is not to fill your garage with books, it’s to give you the tools needed to help you become a publishing success. Becoming educated to the process is the best place to start. I look forward to rebating hundreds of dollars to EVERY new BooksJustBooks.com customer.

Books offered in the program:

“Publishing Basics – A Guide for the Small Press and Independent Self-Publisher” – by Robert B. Johnson & Ron Pramschufer

“Publishing Basics for Children’s Books” – by Iwana Ritabooke

The Publishing Game: Find an Agent in 30 days” - by Fern Reiss

“The Publishing Game: Publish a book in 30 days” – by Fern Reiss

“The Publishing Game: Best Seller in 30 Days” by Fern Reiss

“Beyond the Bookstore” – by Brian Judd

“The Self Publishing Manual” – by Dan Poynter

“100,000 + Power Phrases” – by Bob Johnson

“1001 Ways to Market Your Book” – by John Kremer

“The Literary Law Guide For Authors” by Attorneys Tonya Marie Evans & Susan Borden Evans,


Need a cover designed or complete book layout? Try www.BudgetBookDesign.com . – Only $250 for original cover design. Complete text layout from $250.

If you have a question pertaining to the publishing production process, please feel free to contact me at ron@rjcom.com.

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Ron Pramschufer

Ron Pramschufer has been in or around the printing and publishing industry for over 35 years. His experience, including working in the pressroom, bindery, production office and estimating department helped give him a firm foundation to build on when he entered sales and management. He was partners in a small press publishing company in Annapolis, MD in the late seventies and co-invented and marketed two controversial political board games which sold over 100,000 copies in the early eighties. Moving from his home state of Maryland to New York City after his game experience, Ron sold printing services to, primarily, small to mid-sized book publishers for over a decade before founding RJ Communications with an old friend. Ron recognized the potential of the Internet very early as a powerful communications tool. In 1997 he started one of the first printer related websites, www.rjcom.com, which caters to the professional print buyer. This evolved into www.BooksJustBooks.com and more recently www.selfpublishing.com which target the print buying novice, primarily self-publishers. All three sites are still operating successfully and SelfPublishing.com was named as one of Writers Digest’s, 101 Best websites for writers for 2006. Educating the novice print buyer has been a top priority from day one. To help address this issue, Ron co-authored the popular title Publishing Basics- a Guide for the Small Press and Independent Self-Publisher, now in its Third Edition, as well as Publishing Basics for Children’s Books, in its Second Edition. He is the organizer of the monthly Publishing Basics Newsletter where he writes a sometimes controversial Ask Ron column which addresses various aspects of the publishing process. On the same note, he started the Publishing Basics Radio PodCast in 2005 and serves as the show’s host. A wide variety of topics are covered including a very popular series titled, The Truth Behind POD Publishing, where he conducts interviews with a select group of industry insiders. Since its inception, RJ Communications has helped thousands of customers print over 105 million books. Ron is married and has three children. His daughter, Stephanie, teaches second grade and recently self-published her first children’s book in the Oliver the Clownfish series. Matthew, his oldest son, owns a website design business and Erik, the youngest, is enjoying high school.

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