A decade ago it was a revolutionary and untested way to sell books. Who knew that on it's 10th anniversary, affiliate marketing would emerge as the most inexpensive way to mass distribute books. Find out how affiliate marketers have refined the Amazon.com book selling model to sell books directly to their target audience. … [Read more...]

Get Rich in Niche Marketing Niche markets are made up of identifiable groups of people with a common interest. This interest might be photography, cooking, or playing tennis, and the practitioners may be found in camera shops, cooking schools or tennis clubs. Selling your books to people in niche markets entails identifying potential readers, and … [Read more...]

Maximizing Conference Benefits Last week, I was happy to be the keynote speaker for the Small Publishers Association of North America (SPAN) Conference. After spending three days meeting authors and publishers, and giving them publicity suggestions, I realized that while a lot of you are attending writing and publishing conferences, some of you … [Read more...]

Maybe you don’t judge a book by its cover… But everyone else does! I dare you to take the book cover challenge. Spend at least 20 minutes in to your local bookstore. Browse around different titles, picking up things that look interesting. Which ones did you pick up first? I’ll bet they were the ones with more interesting covers. Did you … [Read more...]

POD Superstar or Vanity Press Deception? A recent visit to the IUNIVERSE website revealed: “In its second week after publication, Amy Fisher's If I Knew Then…, a self-published autobiography by IUniverse, is ranked No.14 in the venerable The New York Times bestseller list.” Wow, self-publishing really works, the reader is led to … [Read more...]

I appreciate the “Free” copy of Publishing Basics that you offer folks but is there anything else you can do to help the would be publisher learn more about the business? Effective immediately, you can receive a 100% rebate on all books purchased (and read) related to the publishing process when you print your title with … [Read more...]