The 22 Immutable laws of book marketing
by Errol Smith ~ October 11th, 2004. Filed under: Book Marketing, Publishing Basics.
It much easier to market your books if you understand the basic rules of marketing. Al Ries is a marketing legend. Ries is Co-founder of the concept of positioning and author of the 22 Immutable Laws of Marketing. In this exclusive interview Ries applies these laws to the unique challenge of marketing books
www.jackstreet.com/jackstreet/rr.22laws.jbz.cfm
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