Get More Customers!by Fern Reiss, http://www.PublishingGame.com and sign up, you’ll get a free Hot Contact sheet with the names, addresses, and emails of major talk show hosts, magazine editors, and reviewers. People like freebies—and are willing to give you their contact information in return.
Pursue repeaters. It’s almost always easier to go after an existing customer for another sale than it is to try to get a new customer. So do frequent mailings to your list of satisfied customers. Tell them about your new products and services, and remind them of your existing products and services. For example, I usually do a mailing to my customers in November reminding them that PublishingGame.com offers holiday gift baskets for writers, including “Writers are Novel Lovers” coffee mugs, Publishing Game books, and an assortment of gourmet munchies, in prices ranging from $9.99 to $99. Customers who have been happy with my books and other products are likely to think, “What a great idea for a holiday gift!” and zoom on over to buy.
Do an email newsletter. A regular email newsletter is the easiest way to stay in touch with your audience and your loyal customers. My Expertizing newsletter, which analyzes how to get major media attention for your products and services, goes to 20,000 readers. (You can sign up for your own copy at http://www.PublishingGame.com) It sells my books, my all-day workshops, my audio CDs and kits, and my consulting services. It sells me all year long—without my having to spend anything on advertising. It doesn’t get a whole lot better than that.
Fern Reiss is the author of the bestselling Publishing Game book series on finding an agent, self-publishing, and successfully promoting your book. You can sign up for her complimentary Expertizing newsletter on garnering more media attention for your books and business at http://www.PublishingGame.com
Ezine and website editors: You have permission to publish this article electronically or in print, free of charge, as long as the byline/resource box is included. Thank you!
Copyright 2004 Fern Reiss
Last 5 posts by Fern Reiss
Loading ...