Viewpoint: Distributors and Wholesalers Derived from Chapter I of Creative Self-Publishing in the World Marketplace (Grace Books 2004) by Marshall Chamberlain This article presents perspective on the traditional book trade through the jaded eyes of a frugal author/self-publisher, one who took the time to examine the market and analyze some of … [Read more...]

MARKETING YOUR SUCCESSFUL BOOK By Caryn Lazar Amster Now that you have written your book, how does the outside world find it? Only 5% of the book effort is writing. The other 95% is marketing. Do you need a publisher? Publishers market you for only one to three months and often select authors who are good marketers. To find a publisher, you … [Read more...]

It much easier to market your books if you understand the basic rules of marketing. Al Ries is a marketing legend. Ries is Co-founder of the concept of positioning and author of the 22 Immutable Laws of Marketing. In this exclusive interview Ries applies these laws to the unique challenge of marketing books … [Read more...]

Sell More Books Profitably to Companies Brian Jud My article in the May issue of Ron’s Newsletter described different ways in which companies can use books. Now, it is now up to you to contact the prospective buyers and convince them to buy your books. Unfortunately, some people feel they do not have the skills for this task. The good news is … [Read more...]

Get More Customers!by Fern Reiss, PublishingGame.com/Expertizing.com Regardless of whether you’re selling books, products, or services, the ultimate goal is to get more paying customers, right? Here are some of my best techniques for doing just that. Harvest customer names. Sure, you can rent mailing lists (which can be expensive and … [Read more...]

When is the best time to print your trade book on an offset sheet fed press? In today’s marketplace, if you are printing a standard single color trade book on a sheet fed press, you are either paying too much or dealing with a company that can’t possible stay in business. The common notion in printing is that traditional offset sheet fed … [Read more...]