This article presents perspective on the traditional book trade through the jaded eyes of a frugal author/self-publisher, one who took the time to examine the market and analyze some of the financial realities and risk-reward scenarios.

Now that you have written your book, how does the outside world find it? Only 5% of the book effort is writing. The other 95% is marketing.

It much easier to market your books if you understand the basic rules of marketing. Al Ries is a marketing legend. Ries is Co-founder of the concept of positioning and author of the [...]

Unfortunately, some people feel they do not have the skills to sell books. The good news is that the old-fashioned, hard-selling techniques do not work among today’s savvy buyers.

Regardless of whether you’re selling books, products, or services, the ultimate goal is to get more paying customers, right? Here are some of my best techniques for doing just that.

In today’s marketplace, if you are printing a standard single color trade book on a sheet fed press, you are either paying too much or dealing with a company that can’t possible stay in business.