The Power of Using Books As Brochures When the well known author Robert Kiyosaki (“Rich Dad. Poor Dad”) asked an audience to identify what he was holding in his hand the audience replied, “a book”, “your book”, “a copy of your latest Rich Dad book” but none of the answers seemed to satisfy him. As the audience continued to … [Read more...]

"The Benefits of Media Coaching for Book Authors" One of the elements that many authors don’t consider is the aspect of actually becoming a success with their book. What happens when a talk show (be it a radio show, or on-air sit-down program) or magazine wants to talk to you about your book? How do you prepare for questions you can’t … [Read more...]

RADIO TALK SHOWS: SUCCESSFUL PROMOTIONS ON A BUDGET by William A. Gordon You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged well over … [Read more...]

Promote Your Book with a Juicy Scandalby Marisa D'VariWilliam A. Gordon, author of The Ultimate Hollywood Tour Book, Sees opportunity when celebrities misbehave. Even though his book was Originally conceived as a helpful guide to tourists visiting Hollywood, he uses breaking news of celebrity murder and mayhem as a news hook to get radio producers … [Read more...]

Book signing is high-impact, low-cost publicity at its best. You get advance book sales, better shelf display, virtually free advertising, recognition as the expert in your field, critical networking leads, opportunities to book speaking engagements, radio and TV coverage, and so much more. … [Read more...]

Mix and Match Your Promotion A carpenter knows that the right tool applied in the proper situation gets the job done most effectively. Similarly, you should use the correct marketing tools when building a successful promotional campaign. The Promotion Mix Promotion is one of the most important functions of marketing. It makes people aware that … [Read more...]

What do you think about the future of E-Books? Most of those who know me are quite aware that there is very little grey area in my opinion on just about any topic. My opinion on E-Books is no exception. In my opinion E-Books are a waste of time and effort and only detract from the small publishers’ main goal of selling “books”. Back in … [Read more...]