When the well known author Robert Kiyosaki (“Rich Dad. Poor Dad”) asked an audience to identify what he was holding in his hand the audience replied, “a book”, “your book”, “a copy of your latest Rich Dad book” but none of the answers seemed to satisfy him.

Media Coaching is the practice of helping someone become comfortable with dealing with the media, whether it’s a phone interview, on-air appearance, or talk show sit-down. Media coaching is most often used by political candidates and CEOs, but can also be used cost-effectively by both first-time and best-selling authors to help prepare for the spotlight.

You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged well over 800 interviews, and we continue to sell our books, CDs, and audiotapes year in and year out.

The media loves sensational news. - Janet Jackson got millions of dollars of free publicity during her stunt during the super bowl. When a big scandal breaks, the media pounces upon it and suddenly the world can’t stop watching the pictures and interviews on the TV news.

Book signing is high-impact, low-cost publicity at its best. You get advance book sales, better shelf display, virtually free advertising, recognition as the expert in your field, critical networking leads, opportunities to book speaking engagements, radio and TV coverage, and so much more.
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A carpenter knows that the right tool applied in the proper situation gets the job done most effectively. Similarly, you should use the correct marketing tools when building a successful promotional campaign

Most of those who know me are quite aware that there is very little grey area in my opinion on just about any topic. My opinion on E-Books is no exception. In my opinion E-Books are a waste of time and effort and only detract from the small publishers’ main goal of selling “books”.