Summertime Blues by Wendy Weiss It's summertime! 1. No one wants to be bothered. 2. It's too hot. 3. It's a beautiful day; everyone is out. 4. No one is thinking about work. 5. Prospects are getting ready to go on vacation. 6. Everyone is on vacation. 7. Prospects are just returning from their vacations. 8. I'm preparing to go on … [Read more...]

How To Eliminate Stress by Eliminating Responsibilities: Use a Time Management Chart by Sheri’ McConnell, MAOM Know When It Is Time To Eliminate Responsibilities Feeling stressed lately? Too many to-do’s on your to-do list? If you are doing too much for too many people—you must eliminate some of the stress in your life. Start by … [Read more...]

Free Advertising By Brian Jud What if there were a way to make your title known to every potential buyer--for free? There is, and it is called word-of-mouth advertising--people talking to people--the most inexpensive and productive way to spread the word about your new titles. Fortunately, there are ways you can stimulate word-of-mouth … [Read more...]

The Canyon Ranch Model of Business By Fern Reiss Can you become a millionaire selling $20 books? Consider Canyon Ranch. Canyon Ranch is a deluxe spa in the Berkshires of Massachusetts. It serves gourmet meals, offers wonderful exercise and healing classes, and charges high prices. And it’s a wonderful model for positioning your books … [Read more...]

How to Write a Press Release Guidelines for formats, and placing appropriate content by Christopher Laird Simmons Introduction One of the most cost-effective ways to “get the word out” about your new product or service is to use a press release. Basically, this is a brief announcement directed to the media (magazines, newspapers, TV, and … [Read more...]

This month we asked the Executive Director of the Publishers Marketing Association, Jan Nathan to help us understand who is making money in publishing, what they are doing and how long it takes. The PMA's membership includes more than 3,800 publishers so her insights are based on a broad … [Read more...]

What is the best way to sell my book on the Internet? While most authors realize that the Internet is a good way to sell books, few understand how to do it. It’s all about “keywords”. It is no secret that the Internet is perhaps the most powerful sales tool available today for marketing pretty much anything to anybody. One benefit of the … [Read more...]