One of the greatest misconceptions harbored by writers is that the job is done when the book manuscript is mailed. While manuscript completion is a time to celebrate, it is also the time to switch hats. The book writer now becomes the book promoter.

Networking should be an integral part of any guerrilla marketing plan and guerrilla effort. Understanding the dynamics, goals and potential outcomes leverages this most important guerrilla activity to its fullest.

The book chain selling his books was complaining that his books had “no spine” and could not be identified when placed on the bookshelf. In actuality, the books were saddle stitched and there was no room for copy on the spine, thus the lack of identification. He wanted to know what he could do to solve the problem, or better yet, what we could do for him.

The above quote, “Eighty percent of success is showing up.” is from Woody Allen. It was particularly appropriate this past weekend.

Listen to my interview with Dan Poynter, as he covers some of the most creative, effective and inexpensive ways to promote, market and distribute your books using “The New Book Model.”
www.jackstreet.com/jackstreet/RR.Newbookmodel-JBZ.cfm

Yes, I could print them for you if I just wanted to take your money like many companies out there on the Internet, But, NO, I won’t print them for you, if your intention is to make any money marketing the books.

Good question. Until just recently I would have given you a dozen reasons why you couldn’t but things have changed. I am now able to offer Hong Kong pricing but printed in the USA on most full color book projects.