Writing Your Book is Just the Beginning by Dan Poynter One of the greatest misconceptions harbored by writers is that the job is done when the book manuscript is mailed. While manuscript completion is a time to celebrate, it is also the time to switch hats. The book writer now becomes the book promoter. A book is like an iceberg. The … [Read more...]

A different kind of connectivity – connecting with people © 2004 Al Lautenslager Networking should be an integral part of any guerrilla marketing plan and guerrilla effort. Understanding the dynamics, goals and potential outcomes leverages this most important guerrilla activity to its fullest. Simply stated, networking is contact to … [Read more...]

FACE OUT Just this morning, I received an e-mail from a prospective client who had recently visited our website. The book chain selling his books was complaining that his books had “no spine” and could not be identified when placed on the bookshelf. In actuality, the books were saddle stitched and there was no room for copy on the spine, thus … [Read more...]

Eighty percent of success is showing up. by Wendy Weiss The above quote, "Eighty percent of success is showing up." is from Woody Allen. It was particularly appropriate this past weekend. I went to take a dance class. My favorite teacher was back in town for a short time. I was thrilled and ready to dance! This teacher is … [Read more...]

Listen to my interview with Dan Poynter, as he covers some of the most creative, effective and inexpensive ways to promote, market and distribute your books using "The New Book Model." http://www.jackstreet.com/jackstreet/RR.Newbookmodel-JBZ.cfm … [Read more...]

Can I print short run color children’s picture books? Yes, I could print them for you if I just wanted to take your money like many companies out there on the Internet, But, NO, I won’t print them for you, if your intention is to make any money marketing the books. Digital black & white printing always revolved around books and book … [Read more...]

Why can’t I print hardcover color picture books in the US? Good question. Until just recently I would have given you a dozen reasons why you couldn’t but things have changed. I am now able to offer Hong Kong pricing but printed in the USA on most full color book projects. I started seriously in the sales end of printing over 20 years ago … [Read more...]