Survival Strategies for Entrepreneurs 1. Do the moneymaking things first. For an entrepreneur, generating income is the most important job. Without income, your business will cease to exist. 2. Develop a sales and marketing plan. What are you selling? Who is going to buy it? Where and how will you find them? Establish your … [Read more...]

Beyond Picture Books Finding Your Place in Children’s Literature Picture books are only one small part of the enormous field of children’s literature. There are so many more opportunities for independent and small press publishers. The key to success in both creating and selling in this market is understanding the age and reading levels and … [Read more...]

How to Utilize Galleys for Best Results By Christopher Willitts Once your book hits bookstore shelves, you've got approximately eight months to produce sales. If your book doesn’t prove itself after the eight months, it will almost certainly get pulled. So the time to do your marketing is way before your book even thinks about hitting the … [Read more...]

Sell More Books Through Book Clubs Many independent publishers look at book clubs as the province of major publishers, and subsequently overlook them. The smaller firms think that the BookSpan clubs are too big for them. But book clubs actually represent a practical means of reaching your target markets. You can get your books into the major … [Read more...]

Expertizing.com Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I’ve been quoted in The New York Times, The Wall Street Journal, The Washington Times, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family … [Read more...]

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When is BooksJustBooks.com going to offer more book marketing programs to help small publishers sell books? Offering programs is easy. Offering programs that work is a bit harder. I am happy to announce that we have formalized an agreement with Emmy winning news reporter, talk show host and radio personality, Errol Smith, to offer author … [Read more...]