Turning Words into Sales

In my twenty plus years as a broadcaster, both, as a host and a guest and with the eighty to ninety authors I interview a month; I have noticed a pattern while doing my own syndicated show. Many of the authors were good guests, articulate and grounded in their subject matter but, they were lacking in one area … they were not selling their books! When I say the word “selling” I mean getting the full value of the interview. Authors come back to their publisher, publicist or booking agent and could not understand why their book sales are down. This is fixable!
“Turn Your Words into Sales” what does it mean? Simple! It means: Do more than just a great interview; have great sales to go with it!

You may have done dozens or even hundreds of interviews; but did they generate sales for you? Did your message connect with the audience in such a way that they were absolutely convinced that they would be better off, as a result of making the decision, to buy your book?

You can learn how! You can lead your interview in the right direction. With the ability to convert those “Great” interviews into “Great Profitable” interviews.

The First and best tip that I can give you is: Stay focused on how the audience will benefit by buying your book and keep the audience “hungry” for more. Regardless of whether you’re selling a product, service concept or cause, once you learn how to effectively answer the unspoken question of each listener,” What’s in it for me?” you will reap a well deserved harvest of sales. You can learn today how to turn any interview into profitable sales for you. In the competitive world of book sales, wouldn’t it be great to have an edge?

That edge is …Second tip… learning to communicate in a way that truly connects with your audience on an emotional level… connecting with them, in such a way that gives your presentation the effect on your audience that you intended. No matter what the subject. You can get result-oriented training and the technique for a better interview.

Third tip…Use words, images and stories to capture their attention and to create a personal relationship between you and your audience.

Call or email today to schedule your personal result-oriented media training.

Phone: 1-888-487-1557
E-Mail: :mdresser@ak.net
Website: ” http://www.themichaeldressershow.com/ “