I’ve had the privilege of spending some time and working with a world renowned author named Harlan Ellison. If you don’t recognize the name he’s written over 60 books including Angry Candy…

In my twenty plus years as a broadcaster, both, as a host and a guest and with the eighty to ninety authors I interview a month; I have noticed a pattern while doing my own syndicated show. Many of the authors were good guests, articulate and grounded in their subject matter but, they were lacking in one area … they were not selling their books!

Becoming an author is one of the most satisfying experiences you can have. Your book is your legacy to the world, a permanent expression of you, your ideas and your story. Yet many books aren’t getting written because of the misconception that becoming an author is an insurmountable task.

There’s a question that clicks into my brain so many times when I’m speaking with people on the phone each day. Whether I’m offering advice or hearing about problems for which I have no solutions, what I want to ask them is, What did you do to prepare to enter the profession of publishing, and how many years did you study?.

Mike Kaufman has been steadily selling 300-450 books a month for over two years by selling directly to his target audience online. In this final segment of the 3 part series, Mike tells authors how to get the right people to visit your web site and how to convert those browsers into book buyers .

Publishers seeking sales in non-bookstore markets often think only in terms of selling to retail outlets such as discount stores, warehouse clubs, airport stores or gift shops. However, there is an often-overlooked segment made up of buyers….

Yes, the article gave a clear indication that the vanity/subsidy press publicity machine was alive and well in New York. It is no wonder that thousands of unsuspecting authors are caught in the vanity/subsidy press trap annually.