Are you in the dark about how to promote your book? Five things you should know Outside of a dog, a book is a man's best friend. Inside of a dog it's too dark to read. Groucho Marx Whether you are an experienced author or a new author, you probably know you have to create awareness in order to create demand for a book. To create awareness, … [Read more...]

Niche Publishing is the path of the future for small and self-publishers Gordon Burgett There are three ways to get your ink-on-paper book in print. One, let an established publisher put your words on the bookstore shelves. Two, do it yourself through self-­publishing. Three, forget the bookstore shelves, self-publish, and sell it to readers … [Read more...]

TAKE CARE OF YOURSELF Use These Three Life-Tuning Strategies By Sheri' McConnell, MAOM I am an entrepreneur, publisher, and mother of three children under 9. I run two separate companies and keep up with the needs of my entire family (including a husband, cat, and hamster) and I still manage to find time to take care of myself. How do I do it? … [Read more...]

Make the Grade in the Academic Market By Brian Jud The academic marketplace is an enormous segment for publishers, one using books as a foundation for its existence. It impacts people of all ages, from pre-school through graduate school and adult education courses. Books sold for use in the classroom comprise a large part of the books sold in … [Read more...]

The Essentials That New Publishers Need to Know by Fern Reiss, PublishingGame.com/Expertizing.com So you're ready to publish your first book? Keep in mind the following tips, and you'll find the path to success much smoother! Bookstores don't buy POD books. Rather than taking on all the details of self-publishing, many wanna-be … [Read more...]

What to Expect When You Hire a Designer for Your Book Project WHAT SIZE SHOULD MY BOOK BE? You've spent a great deal of time -- more often than not years -- writing your book, whether its a novel, non-fiction, poetry, or family history. You have re-read and proof-read, you've made corrections hundreds of times, and you feel that you're all … [Read more...]

Why shouldn't I first try a vanity/subsidy press until my book starts to sell? They say I own all the rights and am free to change at any time. It is said if you tell a lie large enough, the public will accept it as the truth. Once accepted, that "lie" becomes the basis on which everything else is judged, making even more lies seem like the … [Read more...]