Archive for January, 2004

Wendy Weiss

More Stuff We Make Up About Our Prospects

Sunday, January 11th, 2004

Go through the “no’s” to get to “yes.”– It takes X number of “no’s” to get 1 “yes.”– Every “no” brings you closer to “yes.” I’ve heard these statements in so many sales training courses and read them in so many sales books. No wonder so many people hate cold calling!

Filed under: Advertising & Promotion, Publishing Basics | No Comments »

COMING TO A BUSINESS LIKE YOURS:

Sunday, January 11th, 2004

Whether you sell a product, a service, or a combination of both, those who are successful have one thing in common… an efficient back-office.

Filed under: Internet Sales And Marketing, Publishing Basics | No Comments »

Cynthia Brian

Return of the Lost Client

Sunday, January 11th, 2004

There is an 80/20 rule in business that says that 20% of your customers provide 80 percent of your business. What happens if one of your big clients defects to the other side?

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Brian Jud

March On Over To The Military And Sell More Books

Sunday, January 11th, 2004

Create Your Battle Plan to Attack This Untapped Market. The armed services represent an often-overlooked segment in which you can sell fiction and non-fiction titles in almost any genre and topic.

Filed under: Book Marketing, Publishing Basics | No Comments »

Fern Reiss

The Skinny on ISBNs

Sunday, January 11th, 2004

All books sold in bookstores must have ISBNs. But if you don’t play your cards right, you might make a big mistake with this most basic of publishing labelers. Here’s what you need to know about ISBNs:

Filed under: Isbn, Publishing Basics | No Comments »

Ron Pramschufer

New Year Special - Summary of Compensation in the Publishing Field - 5th Edition, 2003

Sunday, January 11th, 2004

I know that most of you out there do not have to worry about lots of “staff” at this point in your publishing careers but I thought this report would make for interesting reading anyhow

Filed under: Legal & Accounting, Publishing Basics | No Comments »

Ron Pramschufer

A reader from last month’s “Ask Ron” column states, “I don’t believe that it was fair of you, in last month’s article, to talk about the average number of books per author sold by 1st Books (77 per title). The average Amway dealer only makes $69 per month and there are some Amway dealers who are millionaires. “

Sunday, January 11th, 2004

A reader from last month’s “Ask Ron” column states, “I don’t believe that it was fair of you, in last month’s article, to talk about the average number of books per author sold by 1st Books (77 per title). The average Amway dealer only makes $69 per month and there are some Amway dealers who are millionaires. ”
I know that this isn’t exactly a question but I couldn’t have dreamed up a better example to illustrate exactly what is wrong with vanity presses like 1st Books.

Filed under: Publishing Basics, Vanity & POD Publishing, Vanity & Pod Publishing Vs. Self-publishing | No Comments »